NNBA Member Survey
Name:
(Optional)
Email:
(Optional) example@example.com
State Location:
*
Please Select
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Number of Employees In Your Business:
*
Please Select
1 – 4 Employees
5 – 19 Employees
20 – 99 Employees
100 – 499 Employees
500+ Employees
Membership Type:
*
Please Select
Retailer
Grower / Retailer
Years of NNBA Membership:
*
Please Select
0 - 2 Years
3 - 5 Years
5 - 9 Years
10 - 19 Years
20+ Years
Does your experience as an NNBA member match what you’d hope to gain in your membership?
*
Please Select
Exceeds my expectations — I’ve gained more than I anticipated.
Fully meets my expectations — It delivers what I hoped for.
Partially meets my expectations — Some benefits, but not all I hoped for.
Falls short of my expectations — Less value than I anticipated.
Does not meet my expectations at all.
How much growth have you experienced over the last year?
*
Please Select
Over 10%
Flat 5-10%
Down 5-10%
Down over 10%
How confident are you in a favorable economic outlook in 2026?
*
Please Select
Very Confident
Confident
Somewhat Confident
Not Confident
What is your perspective relating to the horticulture industry in the next five years?
*
Please Select
Very Optimistic
Optimistic
Somewhat Optimistic
Not Optimistic
What areas of your business are you most interested in improving? (Select all that apply)
Sales
Customer Service
Staff Education
Marketing
E-Commerce
Technology / AI
Vendor Relationships
Succession Planning
Workplace Culture
Site Improvement
Pricing
Other
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Can you share what percentage of your sales come from each product category in your garden center? When all categories added together, the total should total 100%.
What was the biggest reason you chose to join NNBA, and what has been the most valuable part of staying a member?
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NNBA Membership
1=Strongly Disagree, 2=Disagree, 3=Agree, 4=Strongly Agree
NNBA has clear bylaws that identify who qualifies for membership.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
NNBA has a current and focused work plan for growth and direction as it relates to geographical markets and desired revenue.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
Are you supportive of the NNBA growing beyond the Pacific Northwest to include the Mountain and SW States (Nevada, Utah, Wyoming, Colorado, Arizona, and New Mexico)?
*
Please Select
Yes
No
Maybe (Explain)
Please share a comment on your answer for "Are you supportive of the NNBA growing beyond the Pacific Northwest".
*
What is your ideal size of the coop?
*
Please Select
Very Small (tight-knit, boutique, highly selective group)
Small (close relationships, easy collaboration, limited scale)
Moderately Small (more diversity of voices, still very manageable)
Medium (balanced — good mix of scale and connection)
Moderately Large (broader reach, more resources, slightly less intimate)
Large (strong influence, many perspectives, harder to keep personal)
Very Large (industry-wide scale, maximum reach and buying power)
No Preference
What is your ideal number of members? (Current size is 120 members)
*
Please Select
Fewer than 50 members
50 – 99 members
100 – 149 members
150 - 199 members
200 - 249 members
250 - 349 members
350 - 499 members
500+ members
Using percentages, how would you ideally like to see the member base distributed by annual spend with the co-op?
For example, your preferred makeup might be 10% small members, 25% medium members, 45% medium-to-large members, and 20% large members.(Note: The total should equal 100%.)
Member Base Distributed:
NNBA does a good job of promoting our value proposition compared to other similar coop?
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
As a member, you have trust in the longevity and relevance of NNBA into the future.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
The association does a good job of attracting and retaining its members.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
NNBA Membership Comment:
*
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Meetings & Education
1=Strongly Disagree, 2=Disagree, 3=Agree, 4=Strongly Agree
The meetings and education offered by NNBA meet the changing needs of the membership.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
What I take home from these events helps my business.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
Meetings & Education Comment:
*
Please provide feedback on how we can improve our meetings and education commitment to our membership. (Location, frequency, events, tours, programs/webinars, networking, surveys).
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Member Value, Functionality & Accessibility
1=Strongly Disagree, 2=Disagree, 3=Agree, 4=Strongly Agree
NNBA provides timely reporting and financial transparency on a consistent basis to the membership.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
Our association leverages contemporary, user-friendly methods for doing business (such as an informational website, ease of access to statements and invoices, and convenient payment options).
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
If the website were to be modernized to offer a portal for accessing invoices and statements, registering for events, and obtaining vendor information I would value and use those services over current methods.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
Member Value, Functionality & Accessibility Comment:
*
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Enhanced Member Benefits
1=Strongly Disagree, 2=Disagree, 3=Agree, 4=Strongly Agree
NNBA provides business to business services supporting both its members as well as its supplier network.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
What services would you like to see NNBA provide?
*
Credit Card Processing Partners
Insurance Partners
Legal Access Partner
Human Resources Partner
Other
Our association should consider a method in which we could benchmark and share our revenue per category to better understand trends and industry standards.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
What percent of your annual purchases go through the coop?
*
Please Select
None (0%)
Small Share (1–25%)
Moderate Share (26–50%)
Large Share (51–75%)
Almost All (76–100%)
Do you search for new products or vendors with the NNBA first, before looking elsewhere?
*
Please Select
Always (NNBA is my first stop)
Often (NNBA is usually where I begin)
Sometimes (I check NNBA alongside other sources)
Rarely (I usually look elsewhere first)
Never (I don’t consider NNBA when sourcing new vendors)
Enhanced Member Benefits Comment:
*
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Vendor Value & Programs
1=Strongly Disagree, 2=Disagree, 3=Agree, 4=Strongly Agree
NNBA offers a proven value to our vendor partners through our payment systems, program standards, discounts and membership requirements.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
NNBA holds our vendors to a high level of accountability and compliance as it relates to our overall program expectations.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
NNBA offers a wide variety of vendor programs that are relevant for my business and allow me to increase my profit margin through use of these vendors and programs.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
NNBA vendor programs offer discounts and dating that is greater than what I could obtain on my own.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
NNBA does a good job negotiating with vendors to obtain the best discounts and dating possible.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
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Marketing
1=Strongly Disagree, 2=Disagree, 3=Agree, 4=Strongly Agree
Our association does a competent job of marketing our programs through social media, newsletters and shared content.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
NNBA branding and visual design reflects the current energy and spirit of our association.
*
Please Select
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
Marketing Comment:
*
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Final Thought.
Please share any "Final Thoughts" on how to improve the association’s value, enhance its programs and accelerate it into the future:
*
Based on your final thought shared, please choose the topics your "Final Thought" relates to:
*
NNBA Membership
Member Benefits
Vendor Value & Programs
Marketing
Meetings & Education
Member Value, Functionality & Accessibility
Other
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