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Organization Discovery
While A:LAB already has this info, it's helpful for our creative partners to have some well-documented info on your organization to reference when assisting with your brand assets - so let's start with the basics.
25
Questions
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1
Your Company Name
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2
Tagline
Don't have one? No worries - leave it blank.
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3
Industry
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4
Mission / Vision
What is the purpose of your company? What impact do you want your company to have? What is at the heart of your mission?
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5
Your Competitive Advantage
Why should people use your products / services? Include your value proposition here.
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6
List a Few of Your Top Competitors
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7
Already have all of your brand assets covered?
Provide us with a shared link (Google Drive, Dropbox, etc.) so our team can access your design assets for general ideation, future deck collaboration, etc.
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8
Do you have a logo?
YES
NO
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9
Upload your logo
Upload a .eps file, .ai file, or png file with a transparent background.
Drag and drop files here
Select files to upload
Max. file size
: 10.6MB
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10
Would you like help creating your logo?
Yes - Bundle this into my existing retainer hours
Yes - Bundle this into a separate Visual Branding Quote
No - I'll figure this out on my own
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11
Have you already defined a color palette for your brand?
The colors and combinations used on your website and marketing materials will have a huge effect on the way your brand feels to your audience.
YES
NO
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12
Upload your brand guidelines or a document with your color palette.
If you don't have a brand guideline document you can simply upload a document that includes your brand colors.
Drag and drop files here
Select files to upload
Max. file size
: 10.6MB
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13
Want some help with your color palette?
Yes - Bundle this into my existing retainer
Yes - Bundle this into a separate Visual Branding Quote
No - I'll figure this out on my own
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14
Use a Pallette Visualizer!
Explore some options using
THIS COLOR VISUALIZER
. If you find a combo you love, export it as a pdf and attach the file here.
Drag and drop files here
Select files to upload
Max. file size
: 10.6MB
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15
Have you already defined the typography you'd like to use for your brand?
Typography, typeface, and font selection are all important elements of how your brand looks and feels.
YES
NO
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16
Want some help defining the typography for your brand?
Yes - Bundle this into my existing retainer
Yes - Bundle this into a separate Visual Branding Quote
No - I'll figure this out on my own
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17
What fonts are you using?
Headline Text (ex. "Times New Roman Bold"
Subheadline Text (ex. "Arial")
Body Text (ex. "Times New Romain")
Anything else we should know?
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18
Select a few of the options below that you feel fit what you have in mind for your brand.
Minimalistic (clean, simple, no clutter)
Bold & Graphic (high contrast, punchy, strong visuals)
Modern & Sleek (refined, contemporary, forward-thinking)
Playful (fun, lighthearted, vibrant)
Futuristic (tech-forward, experimental, cutting-edge)
Elegant & Luxe (sophisticated, upscale, premium)
Edgy & Disruptive (unconventional, rebellious)
Tech-Centric (sleek, UI-inspired, high-function design)
Warm & Approachable (friendly, soft colors, human)
Creative & Artsy (expressive, unique, colorful)
Nostalgic & Vintage (retro, analog feel)
Monochrome (black, white and shades of gray)
Vibrant & Energetic (bright, fast moving)
Professional & Polished (corporate, clean, executive-friendly)
Quirky & Offbeat (unexpected, fun, one-of-a-kind)
Industrial & Rugged (hard edges, raw textures, utilitarian)
Calm & Serene (pastels, gentle design, white space)
Academic & Intellectual (structured, serious, thoughtful)
Youthful & Trendy (fashion-forward, Gen Z, culture-driven)
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19
List a few companies that embody a similar visual identity to what you envision for your brand.
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20
Select a few options that fit your brand:
Confident & Assertive (knows what it stands for)
Friendly & Conversational (casual, human, easygoing)
Professional & Respectful (formal but approachable)
Playful & Humorous (witty, clever, fun)
Inspiring & Uplifting (motivational, aspirational)
Bold & Provocative (attention-grabbing, fearless)
Calm & Reassuring (trustworthy, gentle)
Minimal & Matter-of-Fact (to-the-point, lean)
Warm & Supportive (nurturing, kind)
Innovative & Disruptive (challenging the norm)
High-Energy & Enthusiastic (excited, passionate)
Luxurious & Sophisticated (refined, elegant)
Technical & Precise (detailed, knowledgeable)
Honest & Transparent (open, authentic, no fluff)
Visionary & Future-Focused (big-picture, ambitious)
Edgy & Irreverent (unfiltered, rebellious)
Inclusive & Empowering (welcoming, progressive)
Serious & No-Nonsense (direct, focused, professional)
Wholesome & Down-to-Earth (relatable, grounded)
Curious & Inquisitive (questioning, thoughtful, exploratory)
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21
Do you have a website?
Yes - I love it.
Yes - it could use some work.
Not yet
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22
What kind of help does your website need?
Design
Content
SEO
UX / UI
Other
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23
Provide a link to your website
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24
Would you like help creating one?
Yes - Provide some options
No - I'll do this on my own
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25
Anything else you're missing?
Select any of the following assets / services that you could potentially use a hand with from our creative partners, and we'll reach out with some options for you!
Investor Deck
Business Cards
Brochures
Trade Shows (Banners, Flyers)
Photo / Video
Social Media / LinkedIn Creative
Google Ads
Meta Ads
E-Commerce Setup
Editorial Calendar
Other
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