Please submit a short case study (500 words or less) that outlines how you have communicated the ASC label and programme across key touchpoints. Include examples across:
Internal Communications and Staff Education
Describe how the ASC programme has been introduced within your organisation. You may wish to include internal training, onboarding, or educational tools used to help teams understand ASC certification, responsible aquaculture practices, and how these connect to your operations.
Website and Owned Channels
Explain how the ASC label or programme is communicated through your website, digital platforms, or corporate communications. This might include blog content, social media posts, product information, or sustainability updates that help stakeholders and customers understand your commitment to ASC standards.
Label, Advertising and Campaigns
If you have collaborated with the ASC, put the ASC label on products or participated in any advertising, trade activity, or broader campaign (working with the ASC label), please describe how it was included. This may include partnerships, collaborative initiatives, or storytelling that helps support the ASC mission and promote responsible aquaculture.
Points will be awarded for clear evidence of engagement in each of these areas. You are encouraged to attach supporting materials such as internal training content, website screenshots, social media posts, campaign creative, or other assets that feature or reference the ASC label or programme. Judges will be looking for authenticity, clarity, and consistency in how ASC has been represented and communicated across your organisation and external channels.