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Brand Personality Questionnaire
1
Your Information
First Name
Last Name
Email address
Name of your business
Business website (if you have one)
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2
When customers first discover my business, I want them to feel:
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Warm + Welcomed — like a friendly neighbor inviting them in.
Inspired + Energized — full of excitement and possibility.
Confident + Assured — trusting they’re in expert hands.
Relaxed + At Ease — a breath of fresh air that makes them smile.
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3
Which style of visuals feels closest to your brand?
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Soft colors, cozy textures, handwritten fonts.
Bold, vibrant colors with clean, modern lines.
Sleek, minimalist design with structured layouts.
Bright, playful visuals with fun icons and illustrations.
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4
If my brand was a person, they would be:
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empathetic, supportive, nurturing
forward-thinking, bold, creative
reliable, polished, authoritative
approachable, relatable, easygoing
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5
If my business was a place, it would be:
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A cozy local café where everyone knows your name.
A buzzing co-working space full of creative energy.
A sleek boardroom with crisp suits and clear agendas.
A friendly gathering with laughter and games.
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6
Which tagline feels most “you”?
“Here when you need us.”
“Changing the game.”
“Excellence, every time.”
“Business made easy (and fun).”
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7
Which customer testimonial would make you the happiest?
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“They made me feel so supported and cared for.”
“Their ideas blew me away — I’d never seen anything like it!”
“Professional, polished, and trustworthy from start to finish.”
“They were fun to work with and made everything feel easy.”
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8
Which image style are you most drawn to?
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9
Image Style Calculation
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10
I want people to describe my business as:
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APPROACHABLE, SUPPORTIVE, AUTHENTIC, COMMUNITY-ORIENTED,
CREATIVE, BOLD, FORWARD-THINKING, INNOVATIVE, VIBRANT, EXPRESSIVE
AUTHORITATIVE, RELIABLE, POLISHED, CLASSIC, PROFESSIONAL, TRUSTWORTHY
PLAYFUL, FUN, RELATABLE, EASYGOING, FRIENDLY, WITTY
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11
Which logo are you most drawn to?
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12
Logo Calculation
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13
Color Palette Calculation
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14
TOTAL SCORE
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15
QUIZ RESULT
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16
Which color palette are you most drawn to?
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