Use this form to apply to pitch your brand as part of The FeelGood Summit 2025. You must have a ticket to the Summit to apply. Applications close 30th September at 10am. All eligible applications will be viewed by the buyer. You will be emailed a copy of your application after submitting, please note we are unable to make any changes on your behalf once you submit. Holland & Barrett is the leading health & wellness retailer in the UK & IE, with strong international across the world including Benelux, China amongst other exciting countries. Holland and Barrett are on a mission to put health at the forefront of consumers minds and adding “Quality years to life”. We are looking to lead the market across multiple fronts including Healthy Snacking, Superfoods, Hot Beverages, Drinks (RTD) and more. We are looking for innovative products which can challenge established brands with a healthier alternative, bring innovative foods to market or shine a light on products & trends that have been established but are reaching new markets (such as our work with Perfect Ted Matcha). We also love foods and drinks that give back, do they suit a particular diet? Or multiple? Can they be an alternative for people with intolerances? Do you have a great tasting snack bar which is Keto friendly? Or a great tasting alternative to the mainstream. We were the first UK Champion of Manuka Honey, we want to find those trends and ingredients that have real health benefits and shine a light on them. With 1300 stores across UK,IE & BNL alone we have a strong retail footprint to make an impression, all we ask is businesses have BRC accreditation (or an equivalent accreditation) so we can be sure our partners are in the best position to succeed with us.