Fill out this Audience Research Survey by October 1st 2025 for a chance to win a $100 gift certificate to Target
Thank you for taking the time to complete this survey. Please note that none of these questions are required in order to complete the survey. If there is a question listed below that you are not comfortable answering, or that doesn’t apply to you, simply skip it and move on to the next question.
What is your age range?
0-17
18-24
25-34
35-44
45-54
55-64
65+
What is your gender?
Female
Male
Prefer not to answer
What is your marital status?
Single
Married
Divorced
Widowed
Prefer not to answer
How many children do you have under the age of 18?
What State/Territory/Province do you live in?
Do you rent or own your home?
Rent
Own
Prefer not to answer
What is your household family income?
Under-$49,999
$50,000-$99,999
$150,000- $199,999
$200,000+
What is the highest level of education you have completed?
Less than high school
High school
Some college / University
College diploma / Certificate
Undergraduate degree
Masters / Graduate degree
Doctorate
Prefer not to answer
How have you viewed the America's Hometown Thanksgiving Parade?
In Person
On Network/Cable TV
Streaming
I have never seen the parade
Aside from the parade have you attended any of these weekend activities?
Craft Beer and Wine Garden
Children's Pavilion
Friday Night Concert
Saturday Night Concert
Holiday Village
Portal to the Past
Sunday Harvest Festival
Who did you attend the America's Hometown Thanksgiving Celebration with?
I attended by myself
Spouse
My own children
Grandparents
Grandchildren
Parent(s)
Friend(s)
Niece/Nephew
I did not attend
Other
How likely are you to do each of the following in the next 18 months?
Not Likely
Somewhat Likely
Very Likely
Change banks
Purchase sports equipment
Purchase major consumer electronics
Visit a sporting goods retailer
Rent a vehicle
Apply for a mortgage
Switch cable, phone, or internet providers
Change your insurance company
Take a vacation
Buy a vehicle
Which activities do you participate in regularly?
Playing a team sport
Reading
Visiting Museums
Arts and Crafts
Hiking
Pickleball
Travel
Yoga
Exercise
Gardening
Watching Sports
Attending Events
Gaming
Going to the movies
Baking/Cooking
Skiing
Other
If a company sponsors the America's Hometown Thanksgiving Celebration are you more likely to consider their product/service for future purchases (assuming price and quality are the same)?
Not Likely
1
2
Very Likely
3
1 is Not Likely , 3 is Very Likely
Please share your email address so we can let you know if you win the gift certificate raffle prize! Your email will be treated separately and not linked with your survey results.
example@example.com
I would like periodic emails sent to me to keep me updated about the America's Hometown Thanksgiving Celebration
Yes, please!
No, thank you. I will watch the website for updates.
Submit
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