Marketing Manaager Assessment

Marketing Manager Assessment
Name*

First NameLast Name
Email*
example@example.com
Strategy vs. Tactics*

1

2

3

4

5

1 is Only executes random tasks, 5 is Aligns marketing strategy with business growth goals
Understanding of Ideal Client*

1

2

3

4

5

1 is No clear ICP, 5 is Can articulate ICP, pain points and buying triggers
Campaign Planning*

1

2

3

4

5

1 is Reactive (posts when they feel like it), 5 is Runs planned, multi-channel campaigns with clear outcomes
Revenue Accountability*

1

2

3

4

5

1 is Reports on likes and followers, 5 is Ties activity directly to pipeline, leads and sales
Execution Speed*

1

2

3

4

5

1 is Struggles to ship content/campaigns consistently, 5 is Executes campaigns on schedule, without being chased.
Content & Messaging*

1

2

3

4

5

1 is Generic, fluffy marketing speak, 5 is Messaging that resonates with ICP and differentiates company
Channel Knowledge*

1

2

3

4

5

1 is Limited to one channel, 5 is Understands how to orchestrate across social media, email, events, etc.
Measurement & Analytics*

1

2

3

4

5

1 is No tracking, 5 is Measures results and iterates based on data
Leadership & Initiative*

1

2

3

4

5

1 is Waits for direction, 5 is Proactively brings new ideas aligned with growth
Collaboration with Sales/Leadership*

1

2

3

4

5

1 is Works in isolation, 5 is Partners with sales + leadership to drive shared goals
Total score
Should be Empty: