Marketing Manager Assessment
Name
*
First Name
Last Name
Email
*
example@example.com
Strategy vs. Tactics
*
Only executes random tasks
1
2
3
4
Aligns marketing strategy with business growth goals
5
1 is Only executes random tasks, 5 is Aligns marketing strategy with business growth goals
Understanding of Ideal Client
*
No clear ICP
1
2
3
4
Can articulate ICP, pain points and buying triggers
5
1 is No clear ICP, 5 is Can articulate ICP, pain points and buying triggers
Campaign Planning
*
Reactive (posts when they feel like it)
1
2
3
4
Runs planned, multi-channel campaigns with clear outcomes
5
1 is Reactive (posts when they feel like it), 5 is Runs planned, multi-channel campaigns with clear outcomes
Revenue Accountability
*
Reports on likes and followers
1
2
3
4
Ties activity directly to pipeline, leads and sales
5
1 is Reports on likes and followers, 5 is Ties activity directly to pipeline, leads and sales
Execution Speed
*
Struggles to ship content/campaigns consistently
1
2
3
4
Executes campaigns on schedule, without being chased.
5
1 is Struggles to ship content/campaigns consistently, 5 is Executes campaigns on schedule, without being chased.
Content & Messaging
*
Generic, fluffy marketing speak
1
2
3
4
Messaging that resonates with ICP and differentiates company
5
1 is Generic, fluffy marketing speak, 5 is Messaging that resonates with ICP and differentiates company
Channel Knowledge
*
Limited to one channel
1
2
3
4
Understands how to orchestrate across social media, email, events, etc.
5
1 is Limited to one channel, 5 is Understands how to orchestrate across social media, email, events, etc.
Measurement & Analytics
*
No tracking
1
2
3
4
Measures results and iterates based on data
5
1 is No tracking, 5 is Measures results and iterates based on data
Leadership & Initiative
*
Waits for direction
1
2
3
4
Proactively brings new ideas aligned with growth
5
1 is Waits for direction, 5 is Proactively brings new ideas aligned with growth
Collaboration with Sales/Leadership
*
Works in isolation
1
2
3
4
Partners with sales + leadership to drive shared goals
5
1 is Works in isolation, 5 is Partners with sales + leadership to drive shared goals
Total score
Submit
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