Social Media & Community Manager
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Video Pitch Brief
Instructions: Record a short video (max 5 minutes) answering the prompts below. This isn’t about video editing skills — we just want to see your ideas and how you think. Prompts: 1. Brand Positioning Where do you think Zorora Sofas sits in the South African furniture market today? Who do you see as our competitors? In one sentence, how would you define our brand personality? 2. Creative Concepts Share 1 fresh content idea (social campaigns, community engagement, or collaborations) that you think could grow awareness and love for Zorora Sofas. Explain why you believe these would resonate with our audience. 3. Community Building What would you do to turn our customers into a community of fans and advocates? Give one specific example of a community-driven initiative you’d launch. 4. Execution Style If you had R25,000 and 1 month to test a campaign idea, what would you do? Tips for Applicants: - Keep it short and punchy. - Show us your personality — don’t be too stiff. - Feel free to use visuals/props if it helps explain your ideas.
Please do not exceed 200 words.
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