Your Tourism Business Health Check

Tourism Business Health Check

Uncover strengths, gaps, and opportunities in your tourism business
For each statement, rate yourself from:

1 = Strongly Disagree / Not at all true

5 = Strongly Agree / Absolutely true
1. Transformational & Memorable Experiences
Our guests leave with stories, emotions, and memories they share with others.

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1 is Disagree, 5 is Agree
Our experiences feel unique, not easily replicated by competitors.

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1 is Disagree, 5 is Agree
We design products with purpose, connection, and impact in mind.

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1 is Disagree, 5 is Agree
We actively seek and respond to guest feedback to improve.

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1 is Disagree, 5 is Agree
We create experiences that encourage repeat visitation and referrals.

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1 is Disagree, 5 is Agree
Section 1 Score
2. Relevant to Consumer Demand & Market Trends
We understand current traveller motivations (e.g. food & wine, wellness, cultural immersion, eco-adventures).

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1 is Disagree, 5 is Agree
We regularly review consumer demand research to keep offers relevant.

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1 is Disagree, 5 is Agree
Our products/services align with high-demand travel experiences.

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1 is Disagree, 5 is Agree
We adapt campaigns to demand cycles (e.g. domestic school holidays, international peak seasons).

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1 is Disagree, 5 is Agree
We monitor competitors and adjust to shifts in the market.

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1 is Disagree, 5 is Agree
Section 2 Score
3. Innovate & Differentiate
We have a clear and compelling Unique Selling Proposition (USP).

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1 is Disagree, 5 is Agree
We refresh our products/packages regularly to keep them exciting.

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1 is Disagree, 5 is Agree
We collaborate with local operators to create bundled or value-added experiences.

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1 is Disagree, 5 is Agree
We invest in new ideas, technology, or enhancements to stand out.

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1 is Disagree, 5 is Agree
We use storytelling to differentiate our brand in the marketplace.

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1 is Disagree, 5 is Agree
Section 3 Scores
4. Profit & Performance
We know which products and channels generate the most profit.

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1 is Disagree, 5 is Agree
We track profitability per product, not just total revenue.

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1 is Disagree, 5 is Agree
We review pricing strategies regularly to ensure competitiveness and profitability.

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1 is Disagree, 5 is Agree
We set clear business goals and measure progress.

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1 is Disagree, 5 is Agree
We invest in systems (e.g. reporting, CRM, booking platforms) to track performance.

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1 is Disagree, 5 is Agree
Section 4 Score
5. Sales & Distribution Channels
Our business has strong direct booking channels (website, Google, social).

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1 is Disagree, 5 is Agree
We are listed with relevant OTAs, wholesalers, and inbound operators.

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1 is Disagree, 5 is Agree
We understand and manage commission structures effectively.

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1 is Disagree, 5 is Agree
We participate in trade and marketing campaigns that increase exposure.

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1 is Disagree, 5 is Agree
We have clear processes to manage distribution partnerships.

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1 is Disagree, 5 is Agree
Section 5 Score
6. Capacity Building & Preventing Burnout
Our systems and processes save time and reduce stress.

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1 is Disagree, 5 is Agree
We automate repetitive tasks where possible.

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1 is Disagree, 5 is Agree
We have clear procedures to deliver consistently high service.

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1 is Disagree, 5 is Agree
The workload is manageable across peak and off-peak seasons.

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1 is Disagree, 5 is Agree
I (and/or my team) feel in control, not constantly overwhelmed.

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1 is Disagree, 5 is Agree
Section 6 Score
7. Staffing & Team Development
We have the right number of staff for peak and low seasons.

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1 is Disagree, 5 is Agree
Staff are trained and empowered to deliver excellent guest experiences.

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1 is Disagree, 5 is Agree
We have strategies to recruit and retain quality employees.

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1 is Disagree, 5 is Agree
Our team understands the business’s brand, values, and goals.

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1 is Disagree, 5 is Agree
We provide opportunities for growth, mentoring, or professional development.

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1 is Disagree, 5 is Agree
Section 7 Score
8. Cashflow & Financial Resilience
We actively monitor and forecast cashflow.

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1 is Disagree, 5 is Agree
We maintain healthy reserves to handle low season or unexpected disruptions.

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1 is Disagree, 5 is Agree
We balance short-term revenue with long-term profitability.

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1 is Disagree, 5 is Agree
We spread risk by diversifying sales channels and markets.

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1 is Disagree, 5 is Agree
We have contingency plans for external shocks (e.g. weather, pandemics, airline changes).

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1 is Disagree, 5 is Agree
Section 8 Score
Total Score
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Tourism Business Health Check

1. Transformational & Memorable Experiences

2. Relevant to Consumer Demand & Market Trends

3. Innovate & Differentiate

4. Profit & Performance

5. Sales & Distribution Channels

6. Capacity Building & Preventing Burnout

7. Staffing & Team Development

8. Cashflow & Financial Resilience