Your Tourism Business Health Check

Tourism Business Health Check

Uncover strengths, gaps and opportunities in your tourism business
Business Outcomes
Last month’s total bookings came from

Mostly direct (60%+)Balanced (40–60% direct)Mostly OTAs/agents (60%+)Not sure / not tracked
What was your average tour/activity/room/seat load factor last month?

Under 30%30–49%50–69%70%+Don't Know
In the last 30 days, how often did you discount to get bookings?

Never1-2 TimesWeeklyDaily/Always On
Cash position: If sales stopped today, you could cover expenses for:

Under 2 weeks2-4 weeks1 -2 months3+ months
When was the last time you updated your pricing?

In the last 3 months3 - 12 months1 - 2 yearsMore than 2 years ago
Your website conversion rate. Number of visits that becoming bookings/enquiries:

0 - 0.5%0.6 - 1%1.1 - 2%Above 2%
Your Net Profit after paying market wage to owner & staff is:

Negative - break even1 - 10%11 - 20%20%+Don't know
1. Transformational & Memorable Experiences
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
Our experiences feel unique, not easily replicated by competitors.

1

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3

4

5

1 is Disagree, 5 is Agree
We design products with purpose, connection, and impact in mind.

1

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4

5

1 is Disagree, 5 is Agree
We actively seek and respond to guest feedback to improve.

1

2

3

4

5

1 is Disagree, 5 is Agree
We create experiences that encourage repeat visitation and referrals.

1

2

3

4

5

1 is Disagree, 5 is Agree
In the last 30 days, how many new reviews did you receive?

01 - 45 - 1415+
2. Relevant to Consumer Demand & Market Trends
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
We understand current traveller motivations e.g. food & wine, wellness, cultural immersion, eco-adventures.

1

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5

1 is Disagree, 5 is Agree
We regularly review consumer demand research to keep offers relevant.

1

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5

1 is Disagree, 5 is Agree
Our products/services align with high-demand travel experiences.

1

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5

1 is Disagree, 5 is Agree
We adapt campaigns to demand cycles (e.g. domestic school holidays, international peak seasons).

1

2

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5

1 is Disagree, 5 is Agree
We monitor competitors and adjust to shifts in the market.

1

2

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5

1 is Disagree, 5 is Agree
Select if in the last 6 months you reviewed:

Competitors + pricing + inclusionsYour own channel mix + performanceGuest feedback themesSales by channel compared with previous year
3. Innovate & Differentiate
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
We have a clear and compelling Unique Selling Proposition (USP).

1

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5

1 is Disagree, 5 is Agree
We refresh our products/packages regularly to keep them exciting.

1

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5

1 is Disagree, 5 is Agree
We collaborate with local operators to create bundled or value-added experiences.

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5

1 is Disagree, 5 is Agree
We invest in new ideas, technology, or enhancements to stand out.

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5

1 is Disagree, 5 is Agree
We use storytelling to differentiate our brand in the marketplace.

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5

1 is Disagree, 5 is Agree
What makes us different from our competitors is.....*
4. Profit & Performance
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
We track profitability per product, not just total revenue.

1

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5

1 is Disagree, 5 is Agree
Our business makes a profit and pays it's owners well.

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5

1 is Disagree, 5 is Agree
We review pricing strategies regularly to ensure competitiveness and profitability.

1

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5

1 is Disagree, 5 is Agree
We set clear business goals and measure progress weekly or monthly.

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5

1 is Disagree, 5 is Agree
We invest in systems e.g. reporting, CRM, booking platforms to track performance.

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5

1 is Disagree, 5 is Agree
Owner/ CEO / General Manager workload: last month you worked on average:

Under 30 hours/week30 - 45 hours/week45 - 60 hours/week60 + hours/week
5. Sales & Distribution Channels
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
Our business has strong direct booking channels via website, Google, social.

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5

1 is Disagree, 5 is Agree
We are listed with relevant OTAs, wholesalers, and inbound operators.

1

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5

1 is Disagree, 5 is Agree
We understand and manage commission structures effectively.

1

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5

1 is Disagree, 5 is Agree
We participate in trade and marketing campaigns that increase exposure.

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5

1 is Disagree, 5 is Agree
We have clear processes to manage distribution partnerships.

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1 is Disagree, 5 is Agree
We are happy with the market mix of our sales currently.

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1 is Disagree, 5 is Agree
6. Capacity Building & Preventing Burnout
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
Our systems and processes save time and reduce stress.

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5

1 is Disagree, 5 is Agree
We automate repetitive tasks where possible.

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1 is Disagree, 5 is Agree
We have clear procedures to deliver consistently high service.

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1 is Disagree, 5 is Agree
The workload is manageable across peak and off-peak seasons.

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1 is Disagree, 5 is Agree
I and/or my team feel in control, not constantly overwhelmed.

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1 is Disagree, 5 is Agree
7. Staffing & Team Development
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
We have the right number of staff for peak and low seasons.

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5

1 is Disagree, 5 is Agree
Staff are trained and empowered to deliver excellent guest experiences.

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5

1 is Disagree, 5 is Agree
We have strategies to recruit and retain quality employees.

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5

1 is Disagree, 5 is Agree
Our team understands the business’s brand, values, and goals.

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1 is Disagree, 5 is Agree
We provide opportunities for growth, mentoring, or professional development.

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1 is Disagree, 5 is Agree
Our team has good culture and everyone contributes to the success of the business

1

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1 is Disagree, 5 is Agree
Retention: staff turnover in last 12 months:

0 -10%11 - 25%26 - 50%50%+
8. Cashflow & Financial Resilience
For each statement, rate yourself from:
1 = Strongly Disagree / Not at all true
5 = Strongly Agree / Absolutely true
We actively monitor and forecast cashflow.

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5

1 is Disagree, 5 is Agree
We maintain healthy reserves to handle low season or unexpected disruptions.

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1 is Disagree, 5 is Agree
We balance short-term revenue with long-term profitability.

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1 is Disagree, 5 is Agree
We spread risk by diversifying sales channels and markets.

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1 is Disagree, 5 is Agree
We have contingency plans for external shocks (e.g. weather, pandemics, airline changes).

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1 is Disagree, 5 is Agree
What keeps you up at night?*

I’m working too hard for the money I makeI’m working under too much stressI’m spending too much time working IN the businessI can’t find my ideal direction or focusI find it hard winning new ideal customersI can’t even identify enough prospects to begin sellingI and/or my people have inadequate sales skills to be competitiveI never have enough cashflowI don’t have enough put aside – or enough value in my business – to retire when I want, and live how I wantI seem to have chronic, continual people problemsI can’t find good staffMy people are nowhere near as productive as I think we can beCompetition is killing usI don't know what marketing is actually working
How many people work in the business?
Estimated turnover per month

Under $50,000$50,000 to $100,000$100,000 to $200,000$200,000 to $500,000$500,000 +
Name*

First NameLast Name
Business Name
Phone Number
Please enter a valid phone number.Format: (000) 000-0000.
Email*
example@example.com
Should be Empty:

Tourism Business Health Check

Business Outcomes

1. Transformational & Memorable Experiences

2. Relevant to Consumer Demand & Market Trends

3. Innovate & Differentiate

4. Profit & Performance

5. Sales & Distribution Channels

6. Capacity Building & Preventing Burnout

7. Staffing & Team Development

8. Cashflow & Financial Resilience