Welcome

1
Which age range do you fall within?* This field is required.
18-24
25-34
35-44
45-54
55-64
65+
2
Do you identify as female?* This field is required.
YESNO
3
Where do you live?* This field is required.
Major city (i.e. NY, LA, Miami, Austin, etc.)
Medium city (i.e. Milwaukee, Pittsburgh, Detrioit)
Suburbs (within 90 mins drive of a city)
Rural
4
Which race best describes you?* This field is required.
Hispanic/Latino
Asian
American Indian/Alaska Native
Black or African American
Native American or other Pacific Islander
White
5
What is your biggest skin concern?* This field is required.
Dryness / Dehydration
Redness / rosacea
Oiliness / shine
Uneven texture
Sensitivity / irritation
Dullness / lack of radiance
Rough texture
Dark spots
Fine lines & wrinkles
Acne / breakouts
6
On average, how much do you spend on one skincare product?* This field is required.
Under $25
$25-$75
$75-$125
$125-$175
Over $175
7
Where do you typically shop for skincare?* This field is required.
Ulta/Sephora
Drugstore
Amazon
Speciality boutique (bluemercury, credo, etc.)
Other
8
How would you describe the way aging is portrayed in the beauty industry today?* This field is required.
Very negative – aging is portrayed as something to fight or fix
Somewhat negative – still too focused on reversing or hiding age.
Somewhat positive – it's getting better but still limited
Neutral – I don't notice much focus on aging
Very positive – aging is celebrated
9
How satisfied are you with your current skincare regimen?* This field is required.
Very satisfied - not looking to change anything
Somewhat satisfied - I'm always open to new options
Neutral
Somewhat unsatisfied - I think I need to change things up
Very unsatisfied - I need an overhaul
I don't have a skincare regimen
10
Would you be interested in a skincare brand that is specifically targeted to women over 40?* This field is required.
YESNO
11
Would you consider switching out any of your skincare products for those designed specifically for women over 40?* This field is required.
YESNO
12
Would you consider switching out any of your skincare products for those designed specifically for women over 40?* This field is required.
Yes
No
I'm under 35
13
How do you normally discover new skincare?* This field is required.Select all that apply.
Social media
Browsing in store
Dermatologist or aesthetician
Commercials
Other
14
What is the most important factor to you when purchasing skincare?* This field is required.Select one.
Ingredients
Clinical support (stats and evidence)
Reviews and testimonials
Before & After images
Expert recommendation
Sustainability
Brand aligning with my values
Price
Other
15
EmailDrop your email if you’d be open to answering a few follow up questions (select participants only)
example@example.com
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