• Pathways to Scale (P2S), Ghana

    Pathways to Scale (P2S) is a young women-focused, 5-year program, delivered by World University Service of Canada (WUSC) as the prime implementer, in collaboration with Seedstars and funded by the Mastercard Foundation. P2S seeks to improve the well-being and resilience of young rural women in Ghana, Nigeria, Ethiopia and Rwanda through increased access to dignified and fulfilling work resulting from impact-driven enterprise support growth. The program seeks to unlock 93,000+ work opportunities for young women, through supporting up to 13,000 women-led/owned enterprises with business development services, technical assistance, and access to finance. To ensure effective last-mile delivery, WUSC is currently seeking expressions of interest from qualified local organizations in Ghana that are well-positioned to provide outreach, capacity building, and ongoing support to selected program participants, who in total will be 2,200 women-led/women-owned enterprises in Ghana. Kindly submit your Expression of Interest (EOI) by completing this form, and attach your financial proposal for the two-year implementation of the project. Please make a copy and complete the template here: http://bit.ly/4uD3oU7 (Copy the link and paste to your browser to open)

  • Consent & Data Use

    By submitting this form, you acknowledge and agree that:The information provided will be used to assess your organization’s fit for the Pathways to Scale (P2S) program, including internal segmentation for program design, potential partnerships, and technical support planning.Your responses may be shared with Mastercard Foundation, Seedstars and WUSC (World University Service of Canada), who are implementing the P2S program.Only authorized members of these organizations will have access to your responses.Your data will be stored securely and used exclusively for the purposes of partner assessment and due diligence for the duration of the program.You may be contacted for clarifications, additional documents, or next steps in the partner onboarding or due diligence process.If you have any questions or would like to request the deletion of your data, please contact:p2s@wusc.ca

  • Basic Organizational Information

  • Format: (000) 000-0000.
  • Has your organization ever worked with the Mastercard Foundation?*
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  • A. Entrepreneurs you have worked with

    To ensure that we match you with the right type of entrepreneurs through this program, we’d like to understand the typical profile of the businesses you support. Since we’re working across a range of entrepreneur types, from informal entrepreneurs to mature enterprises, this information helps us ensure you are paired with the entrepreneurs you are best positioned to support effectively.
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  • Which type of entrepreneur do you feel best suited to support? Refer to the previous question for definitions of the various segments. (Please note that this selection influences the questions in the next section, by segment.)*
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  • At what stage are the entrepreneurs you typically support when they begin your program? (Please select all that apply - applies to any type of business, from informal nano to high-growth startups)*
  • Does your organization have a particular focus on supporting any of the following groups or themes?  (Select all that apply)*
  • Do you have any reports, data, or documentation that show your organization’s impact or describe the types of entrepreneurs you support? (This could include case studies, outcome reports, evaluation documents, or impact briefs.)*
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  • B. Reach & Relevance

  • Micro-growth Entrepreneurs

    Typical Annual Revenues: $6,500 – $60,000( GH₵75,000 – GH₵690,000). Description: Small businesses with modest but stable income (e.g., poultry, tailoring). 1–15 employees. Focused on local markets. Growth is incremental and reinvestment is cautious. Able to absorb loan sizes between $500 - $2,000. These questions help us understand how closely your organization is connected to micro-entrepreneurs in your context, especially women in rural or low-income areas.
  • How do you typically access the Micro-growth entrepreneurs you support? (Select all that apply)*
  • In which areas do you have the strongest on-the-ground presence?*
  • How would you describe the nature of your organization’s relationship with micro-entrepreneurs in your target areas?(Select the option that best reflects your current level of engagement and rapport.)*
  • To what extent is your support model intentionally designed for the needs of micro-entrepreneurs?*
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  • Do your materials and delivery methods account for the literacy, language, or cultural context of micro-entrepreneurs? This will help us understand where additional support may be useful to improve accessibility.*
  • Are your program materials and support delivered in the languages commonly spoken by your target entrepreneurs?*
  • Approximately how many micro-entrepreneurs has your organization provided sustained support to in the past 18 months? This includes entrepreneurs who received ongoing engagement such as multi-week cohort-based programs, financial readiness support, or regular coaching - not just one-off trainings or large-scale events*
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  • What type of mobile devices do most of the micro-entrepreneurs you support use? (Select the best estimate based on your current or recent programs)*
  • Have you adapted your delivery model based on this device access?*
  • How do you primarily reach and engage micro-entrepreneurs in your program? (Select all that apply)*
  • What is the most common industry or livelihood area your micro-entrepreneur beneficiaries work in? (Select the ones that best represents your portfolio)*
  • Can you select where in the supply chain the Agriculture and Agri-Trade entrepreneurs operate?*
  • Can you select where in the supply chain the Retail, Petty Trade, or Market Vending entrepreneurs operate?*
  • Can you select where in the supply chain the Food Processing, Tailoring, or Home-Based Production entrepreneurs operate?*
  • Can you select where in the supply chain the Services (Informal and Formal) entrepreneurs operate?*
  • Can you select where in the supply chain the Construction & Artisan Trades entrepreneurs operate?*
  • Can you select where in the supply chain the Hospitality & Food Services entrepreneurs operate?*
  • Can you select where in the supply chain the Transport & Logistics entrepreneurs operate?*
  • Can you select where in the supply chain the Waste Collection & Recycling entrepreneurs operate?*
  • Can you select where in the supply chain the Fisheries or Aquaculture entrepreneurs operate?*
  • Can you select where in the supply chain the  Education or Childcare entrepreneurs operate?*
  • To what extent is your support model intentionally designed to engage and retain women entrepreneurs, especially in rural or underserved areas?*
  • Do you track or measure any outcomes related to women’s engagement or success (e.g. % completing the program, income growth, business survival)?*

  • Small & Dynamic

    Typical Annual Revenues: $60,000 – $325,000 (GH₵690,000 – GH₵3.7M). Description:Formal micro or small businesses (e.g. agro-traders, small manufacturers). 5–50 employees. Operate in structured industries and aim for expansion via systems or market growth. Able to absorb loan sizes between $5,000 - $15,000
  • Where are the small businesses you support primarily located? (Select the option that best describes your core footprint)*
  • How do you typically access or recruit the small businesses you support? (Select all that apply)*
  • Are you connected to any part of the supply chain or ecosystem where small businesses operate?*
  • How tailored is your program design and delivery to the needs of structured small businesses?(Choose the option that best describes your current model)*
  • How would you describe your organization’s ongoing relationship with small businesses in the regions where you operate? (Select the option that best describes your level of engagement based on actual interaction patterns)*
  • Approximately how many structured small businesses (5–50 employees, formal or semi-formal) has your organization provided meaningful support to in the past 18 months? This refers to entrepreneurs who received more than one-off trainings — such as cohort-based programs, personalized coaching, growth support, or financial readiness services.*
  • How do you deliver your support to small businesses?*
  • Have you adapted your delivery model to suit structured small businesses with teams?*
  • Do the small businesses you support have any operational or supply chain connections to rural or semi-rural areas? (Select the best fit)*
  • What are the most common industries your small & dynamic entrepreneur beneficiaries operate in? (Select all that apply)*
  • Please describe where in the value chain your Agro-processing and Agri-Trade beneficiaries typically operate*
  • Please describe where in the value chain your Manufacturing / Light Industry beneficiaries typically operate*
  • Please describe where in the value chain your Wholesale / Retail Trade beneficiaries typically operate*
  • Please describe where in the value chain your Business Services beneficiaries typically operate*
  • Please describe where in the value chain your Construction & Real Estate beneficiaries typically operate*
  • Please describe where in the value chain your Hospitality & Tourism beneficiaries typically operate*
  • Please describe where in the value chain your Transport & Delivery beneficiaries typically operate*
  • Please describe where in the value chain your Creative / Fashion / Export beneficiaries typically operate*
  • Please describe where in the value chain your Health, Wellness, or Education beneficiaries typically operate*
  • To what extent is your support model intentionally designed to engage and retain women-led small businesses?*

  • Medium Sized Companies

    Typical Annual Revenues: $325,000 – $650,000 (GH₵3.7M – GH₵7.5M), Description: More established enterprises (e.g. agro-processing cooperatives). 8–100 employees. Create new solutions for niche markets. Profitable, regionally strong, and growth-focused. Able to absorb loan sizes between $25,000 - $75,500. These questions help us understand how closely your organization is connected to Medium-Sized Companies in your context, especially women in rural or low-income areas.
  • How closely do the businesses you currently support align with the medium-sized enterprise definition?*
  • How do you typically reach and recruit medium-sized enterprises? (Select all that apply)*
  • Where are the medium-sized businesses you support typically located?*
  • What are the main industries of the medium-sized businesses you support? (Select all that apply)*
  • How would you describe your level of trust and engagement with medium-sized enterprises?*
  • Roughly how many medium-sized businesses have received sustained support from your organization in the past 24 months?*
  • Do the medium-sized businesses you support have strong linkages to rural ecosystems (e.g., supply chains, workforce, sourcing)?*

  • High-Growth Companies

    Typical Annual Revenues: Over $650,000 (GH₵7.5M), Description: Ambitious, scalable businesses with innovative models (e.g. tech startups, logistics, fintech). 10–250+ employees. Often VC-eligible or preparing for national/international scale. Able to absorb loan sizes between $100,000 and $300,000. These questions help us understand how closely your organization is connected to High-Growth Companies in your context, especially women in rural or low-income areas.
  • To what extent does your organization actively engage startups or high-growth companies in your programming?*
  • How do you typically identify and engage high-potential ventures for your programs?*
  • Where is your reach strongest when it comes to engaging high-growth companies?
  • Which high-growth sectors do you most commonly support? (Select all that apply)*
  • Which stages best describe the startups you support? (Select all that apply)*
  • Have any startups you’ve supported achieved any of the following? (Select all that apply)*
  • To what extent is your programming tailored to high-growth venture needs?*
  • How strong is your network of capital providers that support high-growth ventures?*

  • C.Capacity-Building Capabilities

  • Micro-Growth Entrepreneurs

    Typical Annual Revenues: $6,500 – $60,000 ( GH₵75,000– GH₵690,000). Description: Small businesses with modest but stable income (e.g., poultry, tailoring). 1–15 employees. Focused on local markets. This section focuses on how your organization helps Micro entrepreneurs, particularly those who are women-led, informal, or lower-income, engage with different types of financing options. These might include micro-loans, group-based lending, grants, or informal sources of capital. We’re interested in understanding the types of support you provide before, during, and after the financing process, and how embedded this is in your overall programming. Please answer based on your experience with financing in the Ghana context, especially for amounts typically under GH₵ 23,000 (loans ranging from $500–$2,000).
  • What types of financing have the micro-entrepreneurs you support successfully accessed in the last 18 months?*
  • Do you include financial literacy or loan readiness components in your program?*
  • Do you help micro-entrepreneurs build basic records or reconstruct informal financial data to apply for financing?*
  • Do you currently collaborate with any financial institutions or capital providers to help micro-entrepreneurs access financing?*
  • Do you offer support to micro-entrepreneurs after they receive financing (e.g. coaching on how to use funds, track expenses, or repay)?*
  • Do you support micro-entrepreneurs to form or join group lending models as a pathway to finance?*
  • Do you support micro-entrepreneurs in developing informal strategies to manage risk (e.g. diversification, saving groups, insurance, financial shock planning)?*
  • How frequently does your organization help micro-entrepreneurs connect to buyers, off-takers, or larger customers?*
  • Do you support entrepreneurs to join cooperatives, associations, or aggregators to improve their access to markets?*
  • How do you support entrepreneurs to improve their products and pricing for market success?*
  • Which channels do the micro-entrepreneurs you support primarily use to reach customers?*
  • Do you have evidence that your programs help entrepreneurs access better markets or increase their sales?*
  • Does your organization help micro-entrepreneurs access specialized expertise or technical training relevant to their industry or sector?*
  • Do you use practical, field-based, or hands-on approaches to deliver technical expertise?*
  • Do micro-entrepreneurs in your program have access to mentors or sector professionals?*
  • Do you help micro-entrepreneurs improve the quality or compliance of their products or services?*
  • How do you make technical expertise accessible to micro-entrepreneurs who may be informal or have limited education?*

  • Small & Dynamic

    Typical Annual Revenues: $60,000 – $325,000 (GH₵690,000– GH₵3.7M), Description:Formal micro or small businesses (e.g. agro-traders, small manufacturers). 5–50 employees. Operate in structured industries and aim for expansion via systems or market growth. Able to absorb loan sizes between $5,000 - $15,000
  • What types of financing have these small businesses accessed through your support?*
  • Do you help businesses prepare for funding?*
  • How do you support internal capacity to manage finances post-funding?*
  • Do you collaborate with financial institutions or investors?*
  • Do you provide business guidance after a firm receives financing?*
  • Do you connect businesses to anchor firms, distributors, or corporate buyers?*
  • What support do you provide to improve sales capacity and market readiness?*
  • Do you facilitate structured exposure or collective marketing efforts?*
  • Do you help businesses meet regulatory or buyer requirements?*
  • Do you track if businesses increase market share, buyers, or sales post-program?*
  • Do you connect businesses to technical experts in their industry?*
  • Do you help businesses formalize systems like HR, compliance, procurement, etc.?*
  • How do you provide advisory or leadership development?*
  • Do you help businesses adopt new tech or innovate offerings?*

  • Medium Companies

    Typical Annual Revenues: $325,000 – $650,000 (GH₵3.7M – GH₵7.5M), Description: More established enterprises (e.g. agro-processing cooperatives). 8–100 employees. Create new solutions for niche markets. Profitable, regionally strong, and growth-focused. Able to absorb loan sizes between $25,000 - $75,500
  • What types of financing needs do your medium-sized business clients typically face?*
  • Do you provide structured investment readiness support for medium enterprises?*
  • Do you partner with any lenders or investors to support financing for medium companies?*
  • Do you continue supporting companies after financing is secured?*
  • How do you support medium-sized businesses with market growth?*
  • Do you facilitate connections to large buyers or anchor firms?*
  • Do you help companies refine their offerings for target markets?*
  • What access do your beneficiaries have to deep sectoral expertise?*
  • Do you connect your medium-sized businesses to external advisors or mentors?*
  • Do you help companies strengthen governance or operational capacity?*

  • High - Growth Companies

    Typical Annual Revenues: Over $650,000 (GH₵7.5M), Description: Ambitious, scalable businesses with innovative models (e.g. tech startups, logistics, fintech). 10–250+ employees. Often VC-eligible or preparing for national/international scale. Able to absorb loan sizes between $100,000 and $300,000.
  • Which types of financing do you help high-growth companies prepare for or access?*
  • Do you offer structured readiness support for companies pursuing different types of growth financing (e.g. equity, debt, venture debt)?*
  • Do you have an active network of capital providers that includes both equity investors and loan providers?*
  • Do you support companies after they receive capital (equity or loans)?*
  • Do you support high-growth firms in refining GTM strategies or accelerating sales?*
  • Do you help ventures build partnerships with large corporates or B2B clients?*
  • Do you support high-growth firms to explore regional or international growth?*
  • Do your high-growth firms benefit from expert coaching, mentors, or advisory boards?*
  • Do you help scale-ups develop internal capacity (e.g. team, systems, boards)?*
  • Do you offer product or tech advisory to digital/tech-driven scale-ups?*
  • Do you use structured tools to help startups measure and track business performance?*

  • D. Operational capacities

    These final questions help us understand more about your organization and the delivery capacity of your team, including your ability to provide weekly or bi-weekly in-depth support to entrepreneurs, starting from November 2025.
  • Average annual budget (range) for the last 2 years?*
  • Is your organization legally registered?*
  • Date of incorporation*
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