New Parent Insights
Thank you for taking a few minutes to share your thoughts. As a new parent, your perspective helps shape the resources, products, and communities that support families like yours. This survey should take less than 5 minutes. At the conclusion of this survey, you will be entered in to a raffle to win a $150 Amazon Gift Card. One entry per household.
Section 1: Parent & Baby Basics
What year was your youngest child born?
Is this your first child?
Yes
No
What is your relationship to the child?
Mother
Father
Other Caregiver
Other
What is your approximate annual household income before taxes? (Your response is confidential and will only be used in aggregate to understand family needs and preferences)
Under $50,000
$100,000-$149,999
$50,00-$74,999
$150,000-$199,999
$75,000-$99,999
$200,000-$249,999
$250,000+
Prefer Not to Answer
Trusted Brands & Apps
Which brands for your baby's health, feeding, and care do you trust most? (Select all that apply and/or write in your own)
Feeding and Nutrition
Serenity Kids
Cerebelly
Once Upon a Farm
Gerber
Beli
Little Spoon
Other
Sleep & Monitors
Owlet
Nanit
SlumberPod
Cradlewise
CuboAI
Hatch
Other
Gear & Furniture
UPPAbaby
Nuna
Baby Bjorn
RH Baby & Child
West Elm Kids
Babyletto
Other
Organic & Clean Products
Earth Mama
California Baby
Primally Pure Baby
Tubby Todd
Pipette
Botanicals
Other
Toys & Learning
Lovevery
Melissa & Doug
PlanToys
Tender Leaf Toys
Radio Flyer
Slumberkins
Other
Which apps/platforms do you use most for parenting advice, support, or purchases?
Babylist
What to Expect
Reddit
Sprout Baby
Glow Baby
Baby Connect
Other Social Media (Facebook/Instagram/TikTok)
None of the above/I don't use parenting apps
Other
Section 3: Content Preferences
What type of content is most valuable to you as a parent? (Please rank in order of preference)
If you ranked "Other" in your top 2 preferences above, please elaborate.
When looking for answers to questions about your child's health and development, where do you usually turn first?
Pediatrician
Family/friends
Online forums/social media
Parenting apps
An AI Assistant like ChatGPT or Gemini
Other
How do you prefer to engage with parenting brands or services? (Select all that apply)
Email newsletters
Social media (Instagram/TikTok/Facebook)
Mobile apps/push notifications
Online communities/groups
In-person/local events
Section 5: Final Thoughts & Contest Entry
If you could wave a magic wand and have one support, service, or resource to make parenting easier, what would it be?
Please share your email address. Your email address will only be used for entry in to our $150 Amazon Gift Card raffle. If you wish to opt-in to additional promotions, giveaways, or e-mails, please check "Yes" below.
example@example.com
Do you wish to be contacted about additional promotions or updates?
Yes. Feel free to send me relevant updates and emails based on my responses.
No. Only use my email for contest entry.
Submit
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