Brand Strategy Questions
Describe your business in one sentence.
How do you want to be seen as a leader?
What about your life, personal story, and/or any experiences that have brought you to where you are now?
How have you grown into the leader you are today?
Do you have a tagline, slogan or motto?
Who are you speaking to?
What are their pain points? What is keeping them up at night?
What are their desires?
How do they crave to be seen + heard?
Imagine if your ideal client were to land on your website, how do you want them to feel?
What benefit can you provide these customers that they can’t obtain somewhere else?
What are you crafting for yourself + your legacy by creating this business?
What do you want to be known for?
How would one of your clients describe you?
List all the adjectives you want your customer to associate with your brand.
Narrow down that list of adjectives to your top 5.
Please create a Pinterest board that represents your new brand vision and drop the link here.
Design Strategy Questions
What do you want your dream client to DO when they come to your website? Top priority & lowest priority.
What email marketing platform do you use?
Do you have any freebies?
What are your FAQs—the questions people ask you the most often?
Type a question
List 3–5 aspirational peers—brands you want to be associated with that offer something different (not your competitors).
What’s working about your brand right now? What’s not working?
If you answered yes to freebies, do you want them to be able to put in their name & email right on that page, or do you want it to open up to another page?
What are your programs? List out each program title, a small description, what it includes & pricing
Do you want your pricing displayed on the website?
Will your programs be linked to an application?
Is there any other external website we will be using?
Do you have testimonials? If so, do you want just text, images, or video capability?
What other avenues will you use when communicating with your audience (email, print promotions, specific social media platforms)?
Anything else that I should know about your business when designing your website?
Submit
Should be Empty: