Soft power is the ability to influence others with attraction, culture, and values, rather than military or economic might and persuasion. Cultural diplomacy is a form of soft power, and may be defined as the deliberate and strategic exchange of ideas, values, traditions, and other cultural elements with the aim of fostering mutual understanding, strengthening relationships, advancing socio-cultural cooperation, and promoting national or international interests. It may be conducted by governmental bodies, private entities, or civil society organisations, each contributing to the broader objective of building trust and dialogue across cultural divides. This roundtable will specifically look at cultural diplomacy in the form of art, media, and popular culture.
Both the United States and South Korea are strong examples of nations that actively benefit on the global stage from the proliferation of their culture, their art, and their media. Recent examples of popular cultural diplomacy from South Korea include films such as K-Pop Demon Hunters and Parasite, K-Pop music such as Blackpink and BTS, and the overall Hallyu wave. The United States has long used cultural diplomacy as a method of soft power proliferation across the globe. Delegates in the Cultural Diplomacy, Art, Media, and Soft Power roundtable will look at how art and media increase understanding and interest in nations, and specifically how cultural diplomacy has benefited the Korean-American relationship.