Storm Creek 2025 Annual Sustainability Survey
At Storm Creek, your input drives our impact. We want to hear from you — what matters most, what challenges you face, and how we can better support your journey. Your feedback will help us shape future tools, content, and resources that truly make a difference.Take a few minutes to share your thoughts!
What are your biggest challenges when selling sustainable products? (check all that apply)
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Lack of customer understanding
Price sensitivity
Limited product options
Not enough proof or data
I don’t feel confident explaining sustainability
Other
Which sustainability topics do you wish you understood better? (check all that apply)
*
Scope 1, 2, and 3 emissions
PFAS and chemical safety
Certifications (bluesign®, B Corp, EcoVadis)
Greenwashing and how to avoid it
Regulations (EPR, EU DPP, PFAS bans, others)
Other
Do you feel equipped to answer customer questions like “How is this made?” or “What’s the impact?”
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Yes, very confident
Somewhat confident
Not confident
Optional: What would help you feel more prepared?
What tools or resources would help you sell sustainable products more effectively? (check all that apply)
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Quick-reference product guides
Product impact stats (e.g., bottles recycled, carbon saved)
Impact calculators
Customer-facing sustainability decks
Email/social media templates
Objection-handling scripts
Certification explainer sheets
Regulation cheat sheets
Case studies or success stories
Other
What format do you prefer for learning or accessing sustainability resources?
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Short videos
Downloadable PDFs
Webinars
Email newsletters
1 x 1 meetings
Other
Are you seeing increased demand for sustainable apparel?
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Yes, significantly
Yes, somewhat
No change
Less demand than before
How often do you lead or suggest sustainable products when talking to customers?
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Always
Often
Sometimes
Rarely
Never
How much more confident do you feel discussing sustainability now compared to last year?
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I feel about the same
Slightly more confident
Moderately more confident
Significantly more confident
Extremely more confident
What kind of sustainability story resonates most with your customers? (check all that apply)
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Environmental impact (e.g., Recycled fabric, lower CO2.)
Certifications and compliance (e.g., bluesign and GRS certified.)
Ethical sourcing and labor practices (e.g., Aligned with UNGC principles.)
Community impact and charitable giving (e.g., Member of 1% For The Planet.)
Transparency and traceability (e.g., QR code shows product journey.)
Other
Are you currently tracking or preparing for sustainability-related regulations (e.g., PFAS bans, Extended Producer Responsibility laws)?
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Yes, actively
Somewhat — I’m aware but not sure what to do
No — I need help understanding what’s coming
Who influences sustainability decisions in your organization? (Check all that apply)
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Procurement teams
Marketing/branding
Executive leadership
Sales reps
Customers
Other
Who influences sustainability decisions among your clients? (check all that apply
*
Procurement teams
Marketing/branding
Executive leadership
Sales reps
Customers
Other
Do you track or report on the impact of sustainable product choices (e.g., carbon savings, bottles recycled)?
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Yes, regularly
Sometimes
No, but I’d like to
No, not relevant to my role
If you selected answered “Yes,” “Sometimes," or “No, but I’d like to,” which impact areas do you focus on or want to explore? (check all that apply)
Carbon footprint
Bottles or materials recycled
Water savings
Waste reduction
Other
We’d love to feature your insights in future materials. If you’re open to sharing a quote, please include your first name and last initial, or your company name below. Comments (optional): Name or Company (optional):
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