Instea product feedback

How often do you drink tea? ☕

Several times a day

Once a day

A few times a week

Once a week or less

Rarely or never

When do you usually drink tea? 🌅🌇🌙Select all that apply

Morning

Afternoon

Evening

Before bed

Before or after meals

All day

Depends on my mood/situation

How do you usually prepare your tea? 🍃Select all that apply

Loose-leaf tea (teapot/infuser)

Tea bags

Instant premixes

Powdered tea

Bottled/canned tea

Other

How do you usually drink your tea? ☀️❄️Select all that apply

Hot

Iced

Both

Where do you drink tea most often? 🏠💼🚌Select all that apply

At home

At work

At school

On the go/while commuting

In cafés

In restaurants

From fast food chains like Starbucks or Tim Hortons

Other

If you drink tea outside your home, how do you usually prepare or bring it? 🧋Select all that apply

I brew it at home and take it in a tumbler

I buy it from a café

I buy it from a fast food chain like Tim Hortons or Starbucks

I use bottled/ready-to-drink tea

I use instant/powder packets

Other

Why do you usually drink tea? 💭Select all that apply

Cultural/traditional reasons

For energy or focus

To relax or unwind

For health benefits (e.g., digestion, immunity, skin)

For the flavour/enjoyment

As part of my routine

As an alternative to coffee or soda

No specific reason

Other

What’s most important to you when choosing a tea brand or product? 💎Select all that apply

Taste

Convenience

Clean ingredients

Price

Health benefits

Brand image/packaging

Sustainability

Other

Which types of tea do you enjoy most? 🍵🫖Select all that apply

Green

Black

Herbal/caffeine-free

Oolong/white

Matcha

Fruit/flavoured teas

Milk/latte-style teas

Ceremonial or cultural blends such as chai, matcha ceremony, jujube tea

Other

What do you usually struggle with when making or drinking tea? 😩Select all that apply

Takes too long to brew

Can't brew the tea in cold water for iced teas

Hard to get the flavour strength right

Messy cleanup (leaves, bags, cups, etc.)

Inconsistent taste

Not convenient when I’m busy or traveling

I don’t really struggle with anything

Other

Have you ever tried instant or powdered tea before? ⚡Select all that apply

Yes, and I liked it

Yes, but didn’t enjoy it

No, but I’m open to it

No, and not interested

Other

How do you usually buy tea?

Tea bags

Loose leaf

Ready-to-drink bottles or cans

Tea at cafés or restaurants

How do you usually buy tea?Select all that apply

Tea bags

Loose leaf

Ready-to-drink bottles or cans

Tea at cafés or restaurants

When you buy tea bags, about how much do you usually spend per box?Select all that apply. Typical box has 20 bags

Under $5

$5–$10

$10–$15

Over $15

Other

When you buy loose leaf tea, about how much do you usually spend per 50g?Select all that apply.

Under $10

$10–$20

$20–$40

Over $40

When you buy ready-to-drink tea, about how much do you usually pay per bottle or can?Select all that apply.

Under $2

$2–$3

$3–$4

Over $4

Other

When you buy tea at cafés or restaurants, about how much do you usually pay per cup?Select all that apply.

Under $2

$2–$3

$3–$5

Over $5

Other

If premium authentic instant tea were available, what is the most you’d be willing to pay per drink?Select all that apply.

Under $1

$1–$2

$2–$3

Over $3

I would not buy instant tea

Other

If this tea was clean-label (no sugars, or artificial flavours), would you be more likely to try it? 🌿Select all that apply

Yes, definitely

Maybe

Not really

In order to enter our giveaway for a chance to win a $50 VISA gift card, please enter your email below 👇

Name

Would you like to be invited to our Instea Pre-Launch Tea Tasting Event? 🌿

Yes I would love to!

Maybe next time