Rules and Regulations:

Applications will not be considered unless filled out completely, and Certificate of Liability. If you are assigned a space, we will confirm via phone or email with additional information. If you are not assigned a booth space, your fee will be returned.

1. Applications must be received no later than Monday January 26, 2026.
NO application will be accepted without deposit!
2. Booth deposits are non-refundable. There is no bad weather date and no refunds for weather.
3. There is a $30.00 fee for returned checks.
4. Spaces are assigned based upon event layout, electrical needs and early registration. If double space is required, please sign up for two (2) booth spaces. You are required to supply all of your own equipment, product, signage, tables, chairs, and canopies. Booths and their contents may not extend beyond the 10’x10’ assigned space.
5. The City of Loveland and/or The Rule Events are not liable for any claims made by vendors regarding their products’ value, pricing, or quality. It is the responsibility of the vendor to produce and deliver products in accordance with any and all government regulations that apply to their industry, especially with regards to food safety and product claims.
6. Per the Fire Chief, see all tent regulations here
7. If an electrical outage should occur, The Rule Events, The City of Loveland, Electrical service contractor and/or Sweetheart Festival Committee are not liable for damages to food or other products. 
8. All food booths will be inspected by the Department of Health and Loveland Fire Department. If you serve more than 500 people at three (3) events in a ninety (90) day period then you must have a food service license.
9. Your setup will be inspected by the Loveland Fire Marshall and be required to comply with requirements.
10. Sales Tax: All vendors selling goods must display, in a visible location, their Colorado Special Event License. Vendors can review the special event guidelines & requirements for Loveland at https://www.lovgov.org/services/finance/sales-tax/special-events.

**Please be aware that there is a 1% fee for the Foundry Metropolitan District to be paid to Pinnacle Consulting, and this 1% fee is taxable. 
The Foundry PIF, Teresa Adler or Summer Lopez,
970-669-3611, foundrypif@pinnacleconsultinggroupinc.com

RISK AND LIABILITY
The undersigned hereby releases and agrees to hold harmless the Valentine Flea, The Rule Events, City of Loveland and the Loveland Sweetheart Festival Committee from any damage to the undersigned’s property or any personal injury, which he/she or helpers may sustain while participating in the Sweetheart Festival on
Saturday, February 14, 2026. Further, I agree to abide by the Rules, Policies,
and Guidelines developed by the Sweetheart Festival Committee and understands that failure to follow these regulations can mean expulsion from this year’s festival or future festivals. Because the Sweetheart Festival or the Valentine Flea and City of Loveland, or The Rule Events does not carry insurance to cover my personal property, I understand that as an independent contractor, I display and store my booth at my own risk and have been advised to obtain my own insurance. I also understand that failure to pay any part of the required sales taxes will result in permanent expulsion from future events sponsored by the City of Loveland.

Please return the completed application and payment to:
The Rule Events
201 E 4th Street
Loveland, CO 80537
If you would like to submit this form electronically and/or pay by credit card, please email lovelandsweetheartfestival@gmail.com.
If you have any questions, please feel free to email lovelandsweetheartfestival@gmail.com

OR

call 970-290-3757.