Help Shape the Future of Influencer Marketing
Influencer Marketing Database Platform Feedback Survey
We’re exploring how to bring more accountability and transparency to influencer partnerships through the development of a new product / digital experience. This short survey will take 5–7 minutes. Your insights will directly help us design a better platform for brands and agencies. Responses are anonymous unless you opt into early access at the end.
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Respondent Profile
To help us understand your perspective, tell us a bit about your role and experience with influencer collaborations.
What is your role?
*
Internal influencer marketing (in-house)
Agency-side influencer marketing
Brand founder/owner
Other
How many influencer/creator collaborations do you/your client manage per year?
*
0-5
6-10
10-20
20+
Have you worked on paid influencer collaborations?
*
Yes
No
What size of creator do you typically work with base on the followers on their primary account? Select all that apply
*
Nano (1K-10K Followers)
Micro (11K-50K)
Mid (51K-500K)
Macro (500K+)
On what platforms do you work with creators? Select all that apply
*
Instagram
TikTok
X/Twitter
YouTube
Twitch
Other
What is your primary method for finding influencers to collaborate with right now?
*
Manual Social Media Search
Creator Platforms
Creator/Talent Agencies
Referrals
Other
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Problem Validation
We’d love to understand the challenges and pain points you experience when working with creators.
How satisfied are you currently with your current creator discovery process?
*
Worst
1
2
3
4
Best
5
1 is Worst, 5 is Best
Which of the following challenges do you face most often? Select all that apply
*
Finding trustworthy creators
Lack of verified performance data
Lack of transparency
Time spent on searching for creators
Inconsistent communication from creators during contracting process
Lack of tools to compare/evaluate creators
Difficulty proving ROI to clients
Difficulty getting honest feedback about creators before working with them
Other
Have you ever had a negative experience working with a creator?
*
Yes
No
Prefer not to say
Within the last 2 years, how many negative experiences have you had?
1-2
3-4
5+
What were the issues you faced?
Missed deadlines
Late or missing deliverables
Poor communication
Low quality content
Misalignment with brand/brand story
Other
What kind of losses have you incurred as a result of these negative experiences?
Monetary Loss (money)
Product Loss
Loss of time
Other
Whats the approximate monetary value lost due to the negative experiences?
$1 to $999
$1,000 to $2,499
$2,500 to $4,999
$5,000+
What platforms are you currently using to support your influencer marketing efforts?
Are there any other major issues you are facing when it comes to successful creator partnerships?
What’s been your biggest headache or challenge in managing creator partnerships recently?
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Product Concept & Feature Interest
Now imagine a platform that helps you research, evaluate, and review creators based on verified brand feedback and data.
How valuable would it be to have access to verified reviews and performance data from other brands?
*
No Valuable
1
2
3
4
Extremely Valuable
5
1 is No Valuable, 5 is Extremely Valuable
If a searchable database of creators existed, how likely would you be to use it?
*
Not Likely at all
1
2
3
4
Extremely Likely
5
1 is Not Likely at all, 5 is Extremely Likely
If you could anonymously review creators you’ve worked with, how likely would you be to leave reviews?
*
Not Likely at all
1
2
3
4
Extremely Likely
5
1 is Not Likely at all, 5 is Extremely Likely
Rate how important each of these features would be to you.
*
Rows
1 (Not important at all)
2
3
4
5 (Extremely Important)
Searchable Creator Database
Filtering capability by niche/location/platform/follower count
Verified reviews from other brands
Visual feed of creators' past partnerships
AI List Builder tool to help with sourcing creators
Collaboration tools
Integration with current campaign/marketing tools
Are there any features we missed that you think would be critical for this product to have at launch?
In what stage would you/your team use this product?
*
Before outreach (to research and validate creators)
After campaigns (to review creators)
Both
Rate the following pieces of creator information that would be most valuable to your brand:
*
Rows
1 (Not important at all)
2
3
4
5 (Extremely Important)
Verified Ratings and Reviews from past partnerships
Audience & engagement analytics
Past brand collaborations
Niches/content categories
What categories do you think creators should be scored on? Select all that apply
*
Professionalism
Communication
Deliverable quality
Timeliness
Responsiveness
Other
What would make you hesitant to use a creator review platform?
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Pricing & Value
We’d love your thoughts on the value this type of platform could bring — and what pricing models would make sense for your team.
How likely would you or your company be to pay for access to a verified creator review platform that helps you evaluate and compare influencers?
*
Not likely
1
2
3
4
Extremely Likely
5
1 is Not likely, 5 is Extremely Likely
Many influencer marketing platforms range from $10K–$20K per year. Based on the value a creator review platform could deliver, which price range feels most reasonable to you?
*
$2,500-$4,999
$5,000 - $9,999
$10,000 - $14,999
$15,000+
If this platform delivered on its promise, how likely would you be to recommend it to other marketers or colleagues?
*
Not likely
1
2
3
4
Extremely Likely
5
1 is Not likely, 5 is Extremely Likely
Which pricing models would you be open to for a platform like this? (Select all that apply)
*
Yearly subscription
Per-seat pricing model
Usage-based pricing model
Not sure
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Final Thoughts
A few final open-ended questions to capture your honest perspective and ideas.
What factors would make you feel confident that the creator reviews on this platform are fair and reliable?
If you could add one missing feature or insight to your current influencer marketing tools, what would it be?
If you could wave a magic wand and fix one thing about how brands and creators work together, what would it be?
Lastly, would you be interested in being apart of a beta or to provide feedback as we build?
Yes
No
Not right now
Please provide your email so we can reach out when a beta is ready!
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