Marketing Awards
Agencies may only submit up to two nominations per award category.
To be considered complete and eligible for review, nominations must include:
- One to two pages of typewritten narrative
- A minimum of 2 images or file uploads with captions
- 200-word description to be read if project wins
Seasonal Brochure / Activity Guide
This category honors outstanding seasonal brochures/activity guides
published December 2023 - November 2024. Entries are judged on graphic design and use of photography and/or artwork, as well as creativity, sentence structure and description writing.
Web Site
Agency websites are a critical way to communicate with residents and non-residents alike. How well they function in serving a community is of utmost importance. Judging will focus on site functionality, ease of use, design and content.
Social Media Campaign
Social media has been legitimized in recent years as a substantial portion
of a marketer’s role. Judging in this category will be based around a social media campaign’s overall effectiveness, creativity, adherence to best practices and results. Social channels can include Facebook, Twitter, Instagram, Snapchat, Google+, YouTube or a combination of channels.
Graphic Design Piece
Judging in this category will evaluate a marketing piece’s creativity, graphic
design and overall messaging effectiveness. Digital and print submissions are both accepted. This category is open to the following:
· Flyers
· Social media graphics
· Special brochures
· Maps
· Banners/signs
· Postcards
Integrated Marketing Campaign (IMC)
Integrated marketing campaigns aim to create consistency of message through a variety of media channels. The IMC Award honors the agency, professional or organization that has developed an outstanding campaign using a variety of coordinated mediums to deliver an effective message to an audience. Candidates must utilize at least three of the following media tools:
· Video
· Social Media
· Web sites or blogs
· Printed material
· Audio
· Public Relations
· Other
Media Advocate
The Media Advocate award highlights a member of the media community who has been a vocal supporter of parks and recreation. Nominees may be a member of any media community, including television, radio, newspaper, online publication, etc. The Media Advocate Award allows mParks members to thank media professionals who understand the importance of local parks, recreation programs and facilities.