The 5 PR Archetypes

1
When it comes to putting yourself out there, what describes you best?
I know I should be posting or pitching, but I rarely do.
I share things, but my content doesn’t grab attention.
I have so many ideas, but I get stuck trying to make everything perfect.
I look consistent online, but the results don’t match the hype.
I’m getting media or podcast features, but I’m not sure how to turn that into bigger opportunities.
2
When someone Googles your name, what do they find?
Honestly… nothing. My online presence is quiet.
Basic info, but nothing exciting or newsworthy.
A mix of things — I’m waiting to “get it right” before doing more.
Great visuals, but I could use more substance behind the image.
Interviews, articles, or mentions — I just need to keep the momentum going.
3
How do you feel when you see someone else get featured in the media for something similar to what you do?
Low-key frustrated — I know I could’ve been there too if I showed up more.
Confused — their story got picked up, but mine didn’t.
Inspired but hesitant — I start planning my next move, then stall.
Motivated — I just need my results to match my presentation.
Excited — I’ve been there before, now I’m focused on what’s next.
4
What’s usually the reason you don’t pitch yourself or reach out to media opportunities?
I don’t think I’m “ready” yet.
I’m not sure how to tell my story in a way that stands out.
I overthink every angle until the opportunity passes.
I assume people already know how dope I am — I shouldn’t have to prove it.
I’ve pitched before — now I’m just figuring out how to scale my visibility.
5
Which statement feels most like you right now?
I’ve got big goals, but I need to stop hiding.
My content or pitches need more flavor — they’re too safe.
I’m overpreparing instead of taking action.
I’m visible, but I need to build more credibility.
I’m ready to turn my exposure into consistent opportunities.
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Calculation
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example@example.com
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1. The Ghost

👻 Peek-a-boo! You’re hiding. You’ve got the goods, but nobody knows because you don’t show up consistently. Media and opportunities can’t find you if you’re invisible. Right now, you’re sabotaging your brand story by playing small.

What to Do Next: It’s time to build a visibility plan so your name stays in the mix. You don’t need to be everywhere, but you do need to be present. I can help you show up in a way that feels authentic and gets results.
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2. The Snooze

Your storytelling is putting folks to sleep. It’s not that you don’t have a good story—it’s that the way you’re pitching it isn’t grabbing attention. Journalists want clarity, angles, and a little sparkle. Right now, you’re giving them “just the facts” with no flavor, and that’s not newsworthy.

What to Do Next: You don’t need a total rebrand—you need storytelling that makes the media perk up. I’ll help you shape your story with angles, personality, and strategy so editors say, “Now this is worth covering.’
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3. The Overthinker

You’ve got the pitch ready to throw to the right media outlets, but you’re waiting for the stars to align. You’ve drafted the posts, rehearsed the pitch, imagined the rollout—but nothing’s hitting the web or the world because you’re stuck in perfectionism. Meanwhile, someone less qualified is on TV right now.

What to Do Next: Done is better than perfect. You don’t need a flawless rollout—you need momentum. I’ll help you move from “one day” to “day one” so your story finally gets to people who need to hear it.
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4. The Hologram

Oop! It’s giving smoke and mirrors with a side of delusion. You’ve mastered the look of “doing it big,” but the receipts don’t fully back it up yet, and you’re convinced you deserve to be featured. That’s not shade—it just means you’re projecting bigger than your brand is ready to carry right now.

What to Do Next: You don’t have to shrink—just align your foundation with your ambition. I’ll help you build the strategy, substance, and storytelling that make your hype match the headlines.
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5. The Media Magnet

Look at you—you’ve got the glow! The media already sees your value, and you’ve landed features, podcasts, maybe even TV segments. But here’s the thing: press is just the doorway, not the destination. Visibility without strategy is like having a spotlight with no stage.

What to Do Next: Now it’s time to leverage all that shine. Speaking engagements, product creation, partnerships, and thought leadership opportunities are waiting for you. You’ve proven you can attract attention—now let’s turn that into lasting authority, influence, and revenue.
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