You probably have experienced firsthand by now that creating consistent, high-performing content is hard.

Not because you're not smart or don't know your stuff—but because "quality content" is genuinely complex work that requires time, strategy, and a deep understanding of what actually makes people stop scrolling.

It's why your favorite authors and founders of big newsletters don't often get high engagement on LinkedIn (dare you to go check).

The shit is hard.

Success with content is complex. That's why we doing this.

We're in brand building mode—launching three new brands in the next 365 days—so we're not here to waste time.

We love creating content for our clients.

We give away free posts because writing for new people, new worldviews, new challenges, keeps us sharp.

Is this lead gen? Of course. 

But we're picky, hence why you cannot just hire us out the gate.  

We look for good people, interesting people—the kind we'd actually enjoy a coffee with, a Lakers game with, a long-term business relationship with.....

Not a "let's grab a quick buck" one-off situation - spray and pray content strategy because quite frankly that is way too time consuming and boring to us. 

We want to work with people we think would genuinely benefit from our free service now or a ghost content partnership down the line.

If we vibe, great.

If not, you still get a killer LinkedIn post you should 100% post and not credit us and we all move on.

We're marketers who hate marketers marketing. If you get it, you get it.

You're not about to enter some psychological marketing rabbithole.

If accepted: 

• You'll receive a link to the copy for your LinkedIn post.
• A max of 2-3 check-ins via email: "Hey, did you use the post? How'd it do? Interesting in working together?"

That's it. We don't spam and we don't sell your information. 

Before you begin: A short lesson. Most people really don't understand what quality content actually is and how to create it.

Quality content is NOT:

• Polished graphics
• Pretty design
• Perfect grammar
• A heartfelt caption
• What "feels" like a good hook

Quality content IS:

• Content that makes people think:
  • "you get me,"
  • "my friend needs to see this,"
  • "this made my day,"
  • "finally someone said it,"
  • "damn I need to hire this person"
  • "I need to speak to this person"

Geninuely being yourself while helping people through your content is hard to convey online. 

And that is simply because there is so much noise online and we've often just get in the way of ourselves. 

Sometimes you need someone to pull that out of you. 

And that's ok!

So we give away 20 free spots per week to do just that.

This application takes about 10-15 minutes if you're thoughtful.

Only thoughtful applications get read. Just because you have a lot of followers or are famous doesn't mean we will accept you, we've had the honor of working with a lot of heros already.

We could care less how many followers you have, your wins, etc.

We want people we believe we can connect with.

People who can get out of their own way.

And allow us the honor to write and produce content for you due to the connection we have built together.

✓ If accepted: You'll receive your custom LinkedIn post within 5 business days, plus 3 hook variations and our full breakdown of our process and why it works.

✓ If you're accepted but spots are filled currently: You'll be waitlisted and we'll send you an email to let you know an estimate timeline of when you can expect your post to enter our five day que.

✓ If not approved: You won't hear from us. I'm sorry, we just don't feel like we're a good fit right now. The amount of applicants we manually review means we just don't have the bandwidth to send rejection notices out.

Please don't follow up via LinkedIn or email about the status of your application—we will reach out to you if you're accepted.

✓ No spam promise: We won't bombard you. 2-3 check-ins max to see how you feel about the post, how the post performed and if you want to explore working together.

✓ Confidentiality matters: We take this extremely seriously. If you become a client, if you get a free post that goes viral, our work together stays private. Period.

Ready? Let's go.