Clone of Clarity Challenge - Participant Questionnaire v3

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WATCH THIS FIRST
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Let the games begin! 🎯

How to approach this:

⏱️ Keep it fast: Spend no more than 1–2 minutes per question.
✍️ Be clear, not perfect: Short, simple, and to the point is best.
💬 Use plain English: Write like you’re talking to a 13-year-old.
🧠 Be honest: If you don’t know, just say “I don’t know.”
🙋‍♂️ Answer for yourself: Don’t guess what others will say — we want your perspective.

Why this matters
Every answer helps us see how aligned the team is.
We’re not testing you — we’re surfacing clarity gaps so we can strengthen your strategy together.

About the examples
You’ll see examples from a fictional company called FreshSnap Meals — a meal-kit brand that sells pre-portioned, locally sourced, organic ingredients.
Each example shows what a clear, focused answer looks like — just a few sentences that get straight to the point.

Grab a drink, take a breath, and let’s see how clear your team really is. 🚀
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Who's answering? * This field is required.
Your Name
Please enter your email
Company Name
Role/ Job Title
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How clear are you on your role and your top 3–5 responsibilities?* This field is required. Instruction: Rate how clearly you understand what’s expected of you day to day.
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Unclear or overlapping
Fully clear and distinct
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How clear are you on who you report to and who reports to you?* This field is required. Instruction: Think about your reporting structure and whether it’s consistent across the team.
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Unclear who I report to or who reports to me
My reporting structure is fully clear and consistent
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What do you see as your top 3 responsibilities in your role? Instruction: List the 3 main things you’re responsible for delivering.
Role responsibility #1
Role responsibility #2
Role responsibility #3
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How consistent are your team’s weekly execution meetings?* This field is required.Instruction: Rate whether they happen on schedule, stay focused, and lead to clear next steps.
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No regular weekly meeting
Always on time, structured, and productive
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How effective are your team meetings?* This field is required.Instruction: Consider if meetings are focused, end on time, and lead to clear next steps.
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Unfocused or drag on without decisions
Efficient, on time, clear next steps
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How consistent are your company’s quarterly planning meetings?* This field is required.Instruction: Rate whether strategic planning happens regularly and actually guides the next quarter’s work.
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Rarely happens or ad hoc
Happens every quarter, drives direction
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How clear are you on your company’s top 3 priorities for this quarter?* This field is required.Instruction: Rate how confident you are that you know the company’s main focus areas.
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Unclear / conflicting
Fully clear and aligned
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What are those 3 company priorities, and what does success look like for each? Instruction: List the 3 key goals and how you’d know they’ve been achieved.
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How clear are you on your personal or team goals for this quarter?* This field is required.Instruction: Rate how specific and measurable your own goals are.
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Vague or undefined
Fully clear and written down
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How well do your personal or team goals align with company priorities?* This field is required.Instruction: Consider whether your work directly supports company goals.
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Poorly aligned
Fully clear and written down
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How regularly are goals reviewed and discussed as a team?* This field is required.Instruction: Rate how often progress toward company or team goals is reviewed in meetings.
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Rarely or inconsistently
Weekly or bi-weekly with clear updates
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How visible and measurable is progress toward company goals (scorecards, dashboards, etc.)?* This field is required.Instruction: Rate whether performance data is easy to see and used to guide action.
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No visibility / not tracked
Regularly tracked and discussed
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How often do you personally see or hear feedback from customers?* This field is required.Instruction: Rate how regularly you have access to real customer input — through calls, surveys, reviews, or shared updates.
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Rarely or never
Frequently and directly
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How much does customer feedback influence the decisions you make in your role?* This field is required.Instruction: Consider whether what you hear from customers meaningfully changes your priorities or work focus.
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Barely affects my work
Regularly shapes what I do
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Which product, service, or channel currently generates the most profit for your company?* This field is required. Instructions: Think about your main revenue stream — the one that brings in the most profit today. Profit - not just revenue or sales. It could be a specific product line, service, or sales channel that consistently performs best. Example — FreshSnap Meals: Our weekly “Quick & Healthy” meal kit subscriptions drive the most profit through higher pricing and strong customer retention.
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Which product, service, or channel is your company focusing on this year to drive more profit and growth?* This field is required. Instructions: Focus on what’s already in motion — an existing revenue stream you believe has the most potential in the next 12 months. Avoid new ideas or untested concepts. Example — FreshSnap Meals: We’re focusing on expanding our family-size meal kits this year to increase household revenue and boost overall profitability.
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Looking 3–5 years ahead, which new product, service, or channel do you believe your company will develop based on its long-term vision and direction?* This field is required. Instructions: Describe the next major revenue stream your company is likely to build over time. Focus on where the business is headed — not speculative ideas, but natural evolution. Example — FreshSnap Meals: FreshSnap is likely to launch a digital cooking app with paid memberships to extend its brand into guided meal planning and healthy living.
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Who is your ideal customer — the one you’re actually selling to?* This field is required. Instructions: Describe your ideal customer — the person or company you most want to sell to. Focus on clear identifiers like who they are, where they are, and what defines them — such as age, role, company type, size, or location. Think of it like setting filters: if you could pull up a list of perfect customers, how would you narrow it down? Example — FreshSnap Meals: Regional catering companies with 20–50 employees and annual revenues under $5M that serve mid-sized offices in major U.S. cities.
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What problem is your ideal customer trying to solve, or what result are they hoping for?* This field is required. Instructions: When customers buy from you, what are they really buying? Think about what they value most — the result, relief, or feeling they get after using your product or service. It could be something practical (like saving time or getting reliable support) or emotional (like peace of mind or trust). Example — FreshSnap Meals: They’re really buying peace of mind — knowing dinner is healthy, easy to prepare, and something their family will actually enjoy.
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What stops your ideal customer from moving forward, even if they believe in what you offer?* This field is required. Instructions: Think about both practical blockers (price, timing, logistics) and emotional ones (fear, doubt, trust). You’re identifying what slows them down or makes them hesitate, not why they don’t see value. Example — FreshSnap Meals: Many parents worry meal kits will be too expensive or complicated to manage each week, and some doubt their families will actually enjoy the recipes.
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Why does your company exist beyond just making money?* This field is required. Instructions: Every company starts because its founders believe something in their market is broken or missing — and they want to change it. Use this format to express that belief clearly: We believe that [problem or gap in the market] … so we exist to [change or impact your company is creating]. Together, these two parts form the foundation of your mission statement. Example — FreshSnap Meals: We believe that busy families struggle to find time for healthy, home-cooked meals … so we exist to make fresh, organic eating simple and sustainable for every household.
We believe that... (Describe what’s broken or missing in your market — the problem that needs to be solved.)
So we exist to...Explain the positive change or impact your company is here to create.
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What 3–4 behaviors or rules are non-negotiable for anyone on your team? Instructions: Think of these as your company’s core rules or values in action — the habits that define how people work, decide, and interact. Focus on behaviors that would get someone promoted if they lived them, or let go if they broke them. Example — FreshSnap Meals: Keep food quality above everything, act fast on customer issues, own mistakes, and stay transparent about sourcing and teamwork.
Core Rule/behavior #1
Core Rule/behavior #2
Core Rule/behavior #3
Core Rule/behavior #4
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What 1–3 internal advantages make your company really hard to compete with?* This field is required. Instructions: These are the things you do really well or have built that others can’t easily copy. They might be systems, relationships, special know-how, unique access, or assets you’ve developed over time. Focus on what gives your company a real edge — not what you say in marketing, but what you can actually build on top of. Example — FreshSnap Meals: Exclusive partnerships with regional farms, a proprietary meal-planning system, and an efficient local delivery network that keeps costs low and ensures freshness.
Strength 1
Strength 2
Strength 3
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What is your company’s plan to help new customers discover you?* This field is required. Instructions: Before customers can buy from you, they need to know you exist. Let’s break your awareness plan into three simple parts: 1. Where to reach them — the main place or channel where you find and connect with potential customers. 2. Your Hook— the message, offer, or reason that captures their attention. 3. First step — the first action you want them to take to start the relationship. Example — FreshSnap Meals: Where to reach them: Local social media ads and food influencer partnerships. Hook: “Try our first-order discount on fresh, organic meal kits.” First step: Sign up online and choose their first week of meals.
Where to reach them— where potential customers first find you.
Hook or incentive — what grabs their attention or gets them to engage.
First step — the next action they take toward buying or signing up.
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Why should potential customers trust your company? Instructions: List 2–3 factual reasons why someone would trust your company to deliver what it promises. Focus on evidence, not opinions — things like client results, years in business, credentials, data, or social proof. Example — FreshSnap Meals: • Over 500 five-star customer reviews online. • Partnerships with 25 regional farms across 10 states. • Featured in national media for sustainability practices.
Reason to trust #1
Reason to trust #2
Reason to trust #3
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What is the most important guarantee your company offers to customers?* This field is required. Instructions: State your company’s guarantee in clear, measurable terms. Use an if–then format to show what you promise and how you respond if that promise isn’t met. Avoid vague or emotional statements — focus on facts, actions, or policies that protect customer trust. If you don't know or don't have any - say "don't have any". Example — FreshSnap Meals: If a delivery arrives late or is missing items, we issue a full refund and replace the order within 24 hours.
1️⃣ If this happens: (What situation or failure would trigger your guarantee? (Example: If a delivery is late or missing items…)
2️⃣ Then we do this: (What specific action does your company take when it happens?)
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What’s one thing your company systematically does to create “wow” moments for customers or clients?* This field is required. Instructions: The best companies build small, repeatable touches that turn satisfied customers into delighted ones. Think of something you do consistently — a surprise gesture, a thoughtful follow-up, or an unexpected extra — that makes customers feel seen, valued, or impressed. If nothing comes to mind, just write “Not sure.” Example — FreshSnap Meals: We include a personalized note and a surprise seasonal ingredient in every first delivery to make new customers feel special and appreciated.
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What does your company systematically do to make sure customers or clients buy again?* This field is required. Instructions: Think about how your company keeps customers or clients coming back. What do you do — on purpose and consistently — that makes people renew, reorder, or expand their relationship with you? We’re not talking about luck or loyalty — focus on repeatable steps or systems you’ve built to make staying easy and worthwhile. Example — FreshSnap Meals: We automatically check in with recurring clients every month, share new menu options, and offer personalized discounts based on their past orders.
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What does your company systematically do to encourage customers or clients to refer new business?* This field is required. Instructions: Think about how your company turns happy customers or clients into new ones. What do you do — consistently and by design — to encourage people to spread the word, make introductions, or share their experience with others? This could be referrals, reviews, success stories, or co-marketing that helps new customers find you. Example — FreshSnap Meals: We send every repeat customer a personalized referral link with a $20 discount and feature top referrers in our monthly email spotlight.
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What is the ultimate goal of your company?* This field is required. Instructions: Paint a clear picture of what success looks like a few years from now. Include a specific goal, a time frame, and what will make you say, “we did it.” Keep it concrete — not “grow” or “be the best,” but something you can actually measure or recognize. Example — FreshSnap Meals: To become the leading organic meal-kit provider in the U.S. and reach $50M in annual recurring revenue by 2028.
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"How would you describe your business in one clear sentence?"

Instructions:

Imagine you’re in an elevator and someone asks, “So, what does your company do?”
In one sentence, explain what kind of company you are, who you help, what you help them achieve, and why it matters right now.
Keep it simple and specific — skip buzzwords like “better service” or “we care more.”

Example — FreshSnap Meals:
We are the only meal-kit company that delivers locally sourced, organic ingredients for busy parents so they can eat healthy, sustainable meals in an era in which families have less time and more concern for food quality.
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We are the only [type of company] * that [what you do best] * for [who you serve] * so they can [benefit or result] * in an era in which [why this matters or why now]. *
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Are you currently operating with regular paying customers or clients?This simply helps us tailor the next questions to your company’s stage — whether you’re in active sales or still setting the foundation.
YESNOT YET
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What is the total revenue $ so far this year?Revenue = all money the company collected from customers (after discounts, before expenses, and before taxes).
Use round numbers or best estimates. If you don’t know, leave it blank (don’t enter 0).
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What is the margin (%) on your products or services so far this year?Margin = for every $1 of revenue, how much is left after direct costs (like materials, production, shipping, payment fees), before overhead (like salaries, rent, marketing).
Use round numbers or best estimates. If you don’t know, leave it blank (don’t enter 0).
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What is the total profit so far this year?Profit = what’s left after subtracting all costs and expenses (including salaries, rent, and other overhead) but before taxes.
Use round numbers or best estimates. If you don’t know, leave it blank (don’t enter 0).
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How many customers does the company currently have?Current = active customers right now.
Use round numbers or best estimates. If you don’t know, leave it blank (don’t enter 0).
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How many new customers has the company added since Jan 1?New = first-time buyers who had not purchased before Jan 1.
Use round numbers or best estimates. If you don’t know, leave it blank (don’t enter 0).
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How many customers has the company lost since Jan 1?Lost = customers who stopped buying or did not return after Jan 1.
Use round numbers or best estimates. If you don’t know, leave it blank (don’t enter 0).
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Which revenue stream brings in the most total sales so far this year (starting Jan 1)?Sales = the stream with the highest revenue, before costs.
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Which revenue stream has been the most profitable so far this year (starting Jan 1)?Revenue stream = a major way the company makes money (e.g., subscriptions, wholesale, services, product lines). Most profitable = the one with the highest profit, not just highest sales.
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Which revenue stream has been the least profitable so far this year (starting Jan 1)?Least profitable = the stream with the lowest profit (or a loss), even if sales are high.
Should be Empty:

Let the games begin! 🎯