ART TRAILS EVALUATION FORM 2025

Sonoma County Art Trails 2025 Evaluation
This data is confidential. These eavluations improve our program. Your responses are kept private from all others, including the Steering Committee, but cumulatively they provide statistical information to improve the event, and to include in Grant applications that support the program. It also benefits artists, allowing them to assess their success and improve their planning.

Please answer all questions and submit this form by October 22nd

Submitting this evaluation is a requirement for all artists.

Thanks for your participation!
Name*

First NameLast Name
Email*
example@example.com
Studio #*
What medium(s) are you listed under in the Collector's Guide/ Catalog?
Is this your first year with Art Trails?*

YesNo
For New Artists: Describe your mentoring experience.
Will you participate next year?*

YesProbablyMaybeProbably notNo
Why or Why not? Your feedback helps us improve Art Trails.
Your age group (optional)

18 - 2424 - 3435 - 4445 - 5455 - 6465 - 7475 +
About Your Visitors

Please tell us how many visitors you had each weekend, and your best estimate of where your visitors came from.
Number of visitors First Weekend*
Number of visitors Second Weekend*
What were your total USD sales for both weekends?*
If you can, please describe what a typical sale is like at your studio. For example: " An original watercolor for $300"
Please ask your visitors what town/city they are from. This can be done as part of your conversation with them, or even as an ice-breaker. We suggest you write a list of towns on a check-in sheet and keep track of each visitor's home town using tally marks.
Take a picture or scan of your email sign-ups/SebArts newsletter here or drop off the sheet at SebArts when you pick up your art from the Preview Exhibit)

Browse Files
SebArts will NEVER email guests that did not ask for our emails. Cancelof
About Your Outreach

Please tell us about the ways you publicized your Open Studio.
Mailed Invitations or Postcards*
Approximately how many?
Mailed Catalogs via SebArts mailinghouse*
Approximately how many?
How many addresses did you supply to Ad-vantage Marketing for direct mailing of the catalog this year?
Postcards Distributed by hand*
Approximately how many?
Emailed Invitations*
Approximately how many?
Did you use any social media sites to promote your Open Studio?
Social Media Sites*

FacebookInstagramX (Twitter)NextdoorNoneOther
Do you have ideas about attracting more visitors to your studio next year?
Do you have ideas about how SebArts could attract more visitors to your studio next year?
Volunteer Team and Work Assignments
On which committees did you work?*

AdministrationCatalog DistributionHospitalityFarmers MarketMentoringIntake Day / Pick-Up dayPreview Exhibit/InstallationDocentSocial Media/ MarketingSignsSteering CommitteePaid the fee not to workOther
How many hours did you work in total? Thank you for being accurate here- this helps us formulate work assignments and their requirements. *
Any feedback on your work team?
If your were a team leader, will you be willing to lead the same team next year?

YesNoDoes Not Apply
Would you like to serve on the Steering Committee next year?

YesNoDoes Not Apply
If you had a mentor, did you have a positive experience?

YesNoDoes Not Apply
Any feedback on your mentorship?
Marketing and Communications

How well do you think Sebastopol Center for the Arts did at getting the word out to the public about Art at the Source, and how well did SebArts communicate with you?

Did you like the Catalog?*

	1	2	3	4	5

1 is Didn't like, 5 is Really liked

Anything to add about the Catalog? (i.e. cover, page design, images)

Did you like the website?*

	1	2	3	4	5

1 is Didn't like, 5 is Really liked

Comments about the website?
Did you use theArtist Resource page?

YesNoI don't know what/where that is
Is there any topic or info you would like available on the Artist Resource page?

Were the SebArts & Art Trails email announcements timely and helpful?

	1	2	3	4	5

1 is Not enough, 5 is Too many

Anything to add about email communication?

Did you like our media coverage?*

	1	2	3	4	5

1 is Didn't like, 5 is Really liked

Did you like the Art Trails social media posts?

YesNoI don't use social mediaOther
Comments on media and social media coverage?
If so, did you "like" and "share" our Art Trails posts and events to your own page?

YesNoSometimes
Did you use the private Facebook Group "Art Trails Artists Forum"? Was it helpful?

YesNoI didn't know about itI'm not on FacebookOther
Any ideas on how to improve the marketing presentation for artists? Please give details here.
Preview Exhibits
Which extra community preview exhibits did you participate in?

Corrick's/My Daughter the Framer, Santa RosaHealdsburg Center for the ArtsSonoma Community Center
Did you attend the SebArts Preview Exhibit Reception?

YesNo
For 2026 and Beyond
What is one thing you like the best about Art Trails?
What is one thing that needs improvement about Art Trails?
Do you have suggestions to improve Art Trails?
Should be Empty:

Sonoma County Art Trails 2025 Evaluation