Content System Assessment

CONTENT SYSTEM ASSESSMENT

Is your Content System Set up to Convert?
This 5-minute assessment will help you identify:

✅ Why your content isn't converting leads into customers
✅ Which part of your funnel is leaking revenue
✅ The exact system you need to fix it

At the end, you'll get personalized feedback based on your answers.
SECTION 1: YOUR PRODUCT & BUYER
In one sentence, what does your product do?
Example: "We help sales teams automate outreach and track engagement."
Who is your ideal customer? Be specific: Role, company size, industry.
Example: "Marketing managers at 50-200 person B2B SaaS companies"
What's the biggest pain point your product solves for them?
What keeps them up at night? What are they desperately trying to fix?
SECTION 2: YOUR CONTENT FUNNEL
Do you have a lead magnet (eBook, guide, checklist, tool) that captures emails?
If someone downloads your lead magnet today, what happens next?
What are your current email metrics?
Open Rate (%)
Click-Through Rate (%)
Conversion Rate (email →demo/trial) (%)
Don't know? That's a problem—but we can fix it
Do you have any customer case studies or success stories?
SECTION 3: THE REAL PROBLEM
Which of these problems are you currently facing? (Check all that apply)

Other
Have you worked with content writers, agencies, or freelancers before?
If you worked with writers before and it didn't work, what went wrong?
Example: "They didn't understand our technical product" or "Content was generic, didn't convert"
SECTION 4: YOUR GOAL
If your content system was working perfectly 6 months from now, what would that look like?
Be specific: "100 qualified leads per month" or "20% email open rates" or "10 demos booked weekly"
What's stopping you from fixing this yourself? (Check all that apply)
If we could optimize just ONE asset this quarter to increase your leads and/or sales, what would it be?
Be Specific: Example; "email nurture sequence",
FINAL STEP: Get Your Feedback
Name

First NameLast Name
Email
example@example.com
Company Name
Website
Personal or Company website
Your Role
Before you go, please how do you rate this assessment?

Your feedback would help us improve
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CONTENT SYSTEM ASSESSMENT

SECTION 1: YOUR PRODUCT & BUYER

SECTION 2: YOUR CONTENT FUNNEL

SECTION 3: THE REAL PROBLEM

SECTION 4: YOUR GOAL

FINAL STEP: Get Your Feedback