Yancey Website User Experience Survey

Help Us Build a Better Website

Complete the brief survey for your chance to win a Cat® Cooler. All questions pertain to use of yanceybros.com unless otherwise noted.
Demographic Information
Company*
Title/Role*
Location*
Age
Gender

MaleFemalePrefer Not to AnswerOther
What industry do you work in?*

AgricultureEntertainment & FilmConstructionWaste ManagementForestryGovernmentMarineHeavy ConstructionLandscapingQuarry & AggregateData Centers
Are you a Yancey Bros. Co. customer?*

YesNo
Customer Behavior
When is the last time you made a purchase from Yancey Bros. Co.?*

This monthLast 6 monthsThis yearIn the last 2 yearsMore than 2 years agoOther
What is your largest barrier from choosing Yancey Bros. Co. for your heavy equipment needs? (Select all that apply.)*

PriceService responsivenessDon't know what I needEquipment not availableOther
What products or services have you purchased from Yancey Bros. Co.? (Select all that apply.)*

RentBuy usedBuy newServicePartsPower systemsTechnologyOther
Have you used the Yancey Bros. Co website in the past 30 days?*

YesNoNot Sure
How do you visit the website most often?*

On a desktop/laptop computerOn a mobile device/phoneOn a tablet
Website Features & Usability

Questions in this section pertain to yanceybros.com (pictured below).
yanceybros.com is intuitive and easy to use (0 strongly disagree - 10 strongly agree)*
Please rank the following parts of the website that you use most frequently.*
What features would make you visit the website more often? (Select all that apply.)*

Machine comparisonsUp-to-date used equipment listingsRenting machinesOnline service schedulingUseful live chatAccurate equipment availabilitySpec and data sheetsOther
Do you use the live chat feature on the website?*

YesNo
What types of interactions do you have with the live chat feature? (Select all that apply.)*

Equipment specification clarificationSales assistance (pricing, specifications, availability, etc.)Rental assistance (pricing, specifications, availability, etc.)Parts assistanceService assistanceDigital solutions assistancePower systems assistanceDelivery processing, tracking, and updatingBillingOther
What are the biggest pain points that you wish could be solved through our website? (Select all that apply.)*

Billing or paymentsEquipment pricingUsed inventory and availabilityNew inventory and availabilityRental availability and pricingParts purchasingSchedule serviceDIY equipment maintenance help libraryDigital solutions support (VisionLink, CatApp, Connectivity, etc.)Language (Spanish, English, other)Connect with the right representative or departmentFind location information (directions, phone numbers, business segments served at location)Other
Have you contacted someone at Yancey through the website?*

YesNo
How do you prefer to get in touch with Yancey for your needs?*

Connect with a representative that serves your territoryContact the location nearest you (without a rep)Chat with an agent onlineOther
How do you get your information from Yancey? (Select all that apply.)*

WebsiteRepresentativeSocial mediaEmailDirect mailOther

How easy is it for you to find the following on the website?*

Rows	Very Easy	Somewhat Easy	Somewhat Difficult	Very Difficult	Do Not Need
New Machines
Used Equipment
Order Parts
Schedule Service
Find a Representative
Apply for a Job
Promotions or Specials
Location, Hours, or Address
Contact Information
Rental
Power Systems

Are the menu labels meaningful to you (i.e. do terms align with how you think about these products)?*

YesNo
Why not?*
Did you find the content (product descriptions, images, technical details) sufficient to make decisions?*

YesNo
Why not?*
How easy it is to order a part or schedule service?*

1

2

3

4

5

1 is Difficult, 5 is Easy
How easy it is to contact support or find a rep?*

1

2

3

4

5

1 is Difficult, 5 is Easy
How easy is it to find information on a specific product or machine?*

1

2

3

4

5

1 is Difficult, 5 is Easy
What product or machine information were you looking for that you could not find?*
If you are in the market for a new machine, where would you click first using the menu pictured?*

Have you used or are aware of the following products?*

Rows	Not Used and Not Aware	Aware but Not Used	Aware and Use
Customer Value Agreements (Click the link for more information: https://www.yanceybros.com/technologies/customer-value-agreements/)
Fastlane Service (Click the link for more information: https://www.yanceybros.com/parts-service/machine-service/ctl-service-fastlane/)
VisionLink (Click the link for more information: https://vl.cat.com/)
Cat App (Click the link for more information: https://www.yanceybros.com/lp/download-the-cat-central-app/)
Financing (Click the link for more information: https://www.yanceybros.com/financing/)
Hydraulic Service (Click the link for more information: https://www.yanceybros.com/parts-service/parts/hydraulic-service/)

Would you recommend this website to someone else?*
Interacting with cat.com

Questions in this section pertain to cat.com (pictured below).
How frequently do you visit cat.com?*

DailyWeeklyMonthlyEvery 6 monthsOnce per yearLess than once per year
What do you visit cat.com for? (Select all that apply.)*

Equipment model evaluationTechnologyPartsFind a dealer near youOther
Do you typically visit cat.com first, then visit yanceybros.com?*

YesNoNot sure
OPTIONAL: Provide Your Name and Email to be Entered to Win (1 of 3) Cat® Coolers.

First NameLast Name
Email
example@example.com
Disclaimer: By submitting this survey, you agree to the Official Terms & Conditions of the Yancey Bros. Co. Cat® Cooler Survey Sweepstakes. No purchase necessary. Open to U.S. residents 18+. Entry period runs from 11/14/2025 through 11/30/2025 and may be extended through 12/15/2025 or closed early once approximately 300 responses are received. Three (3) participants will be randomly selected to each win one (1) Cat® Cooler. Sponsored by Yancey Bros. Co.
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Help Us Build a Better Website

Demographic Information

Customer Behavior

Website Features & Usability

Interacting with cat.com