2026 Friday Loo Food Vendor Application Logo
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  • 2026 Friday Loo Food Vendor Application

    This application is for any vendor wanting to sell food or beverages at a Friday Loo
  • Calling all food vendors! We are now accepting vendor applications for the 2026 Friday Loo Summer Concert Series season. To be considered, please submit your information through the application process. Our team will review all submissions, and selected vendors will receive an acceptance email with further details. Don’t miss your chance to be part of this exciting community event!

    Main Street Waterloo is looking for a variety of local vendors with diverse menu offerings to be part of this community favorite event. If you are interested in being a vendor at one, or all of the dates, please complete this application. A committee will begin reviewing applications in December and will review monthly until all vendor spaces are full for each date.

    There are a limited number of spaces available to ensure business for all vendors and to offer a variety of options. Each event attracts between 2,000 and 3,000 attendees. Selection of vendors is entirely at the discresion of Main Street Waterloo and NOT based on previous year's participation, NOR first come first served. 

    Fines for missed dates and not cleaning up after yourselves will be assessed. 
    Vendor fees are non-refundable

  • Vendor Information

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  • Electricity

  • All units must have Isolated Neutrals in their electrical panels. The electrical system is on GFCI two pole breakers, like in your kitchen and bathroom. The ground and neutral must not be connected.

    We have 240 Volt/50 am four prong RB style receptacle on a GFCI Breaker, or 120 Volt/20 amp regular receptacles on a GFCI breaker or receptacle only.

    It is the vendors responsibility that their equipment works properly before connecting to the City's or festivals power supply.

    Please note: The 2020 National Electrical Code now requires all 240 Volt, two pole breakers to be a GFCI for public protect from electrical hazards. The electrical equipment in our park is GFCI protected.

    Trailers/booths whose wiring are not in compliance with the National Electrical Code or are otherwise deemed unsafe due to deterioration, grounding, etc. will not be supplied electricity. Neither the city nor Main Street Waterloo will supply drop cords.

  • Vendor Fees

  • If accepted, you will receive an acceptance email and invoice for the appropriate amount. Do not send payment until these are received.

    Vendor fees are non-refundable
    Vendor fees must be received before set up (unless prior arangements are made)
    A $100 fine will be applied for vendors who commit to a date and do not show up
    A $100 fine will be applied to any vedor who does not pick up their area after the event

    Fee Structure

    • Treat Vendors: Vendors who only sell beverages, baked goods, desserts, snacks, or other non-meal items. Examples: Coffee, smoothies, cupcakes, ice cream, popcorn
      • $100 per date
      • $350 for the entire season (must be at all dates, or additional fees will be applied)
    • Meal Vendors: Vendors selling full meals, including entrees, sandwiches, and other prepared food. Examples: BBQ, tacos, burgers, hot dogs, pizza, vendors selling complete meals
      • $200 per date
      • $650 for the entire season (must be at all dates, or additional fees will be applied)
  • Insurance

    Please note if accepted, you are required to submit a certificate of coverage showing you have a $1 million liability policy and the following are listed as additional insureds: Cedar Skyline Corp. dba Main Street Waterloo 512 Mulberry St Waterloo IA 50703, AND the City of Waterloo 715 Mulberry St Waterloo IA 50703.
  • Reminder

    Make sure to contact the Black Hawk County Health Department to ensure you have all of the necessary permits that are required. You can contact 319-291-2413.
  • Acknowledgement

    By signing below, you acknowledge that you have read and understand the rules, vendor fees, and fines for the 2025 Friday Loo season.
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