Dive into the heart of winter with the Bold and Bright Winter Festival, a vibrant, memorable experience brought to you by the St. Cloud Downtown Alliance. We're being bold and making it known that downtown St. Cloud is a place to be year-round, warming up the streets and connecting residents and visitors for an unforgettable weekend of events.
Festival Highlights
- Pond Hockey Tournament (18+): Competitive and fun action on the ice at Lake George, this 18+ pond hockey tournament is center stage for the weekend running Friday-Sunday.
- Friday Night Comedy Night: 5 venues will host free comedy night shows for the public at staggering times. Each location will have multiple acts and an MC to keep the night funny and flowing.
- Saturday Mac and Cheese Crawl: A delicious, family-friendly culinary adventure. Attendees will purchase crawl packs that get them samples at each of the locations. Get ready for a cheesy afternoon!
- Toboggan Derby Relay Race: High-speed thrills and creative homemade sleds all pulled by members of the 3 person team down Saint Germain Street.
- Winter Market: Local vendors offering unique goods and crafts.
- Famous Llamas Return: A fan-favorite photo opportunity and downtown spectacle.
- Evening Parade and Fireworks: A spectacular finish to the festivities.
Sponsor Recognition and Benefits
We offer multiple ways to showcase your commitment to the community and gain valuable exposure.
- Naming Rights to your sponsored event (e.g., The [Bold and Bright Pond Hockey Tournament presented by {your company name}) giving your brand maximum visibility.
- Prominent display on Event Banners throughout the festival.
- Logo and link placement on the Downtown Alliance Website.
- Features and mentions across all Social Channels.
- Inclusion in all official Press Releases and Radio Promotions.
- Complimentary float in the parade
Why Partner With Us?
Sponsoring the Bold and Bright Winter Festival is an opportunity to make a measurable impact while elevating your brand:
- Reach a Diverse Audience of community members and visitors from St. Cloud and beyond.
- Align Your Brand with Community Goodwill and Celebration, fostering positive public perception.
- Help Energize Downtown with a full weekend of vibrant, year-round programming.
YOUR INVESTMENT OPPORTUNITIES
- Pond Hockey Tournament (18+) Presenting Sponsor $5,000 SOLD
- Friday Night Comedy Night Presenting Sponsor and called out from each show $1,500 SOLD
- Saturday Mac and Cheese Crawl Presenting Sponsor and logo on each cup $2,500
- Toboggan Derby Relay Race Presenting Sponsor and logo on team swag $1,500 SOLD
- Winter Market Presenting Sponsor $1,500
- Warming House Sponsor - Hockey: $1,000 SOLD
- Ice Sculpture Sponsor - includes one ice sculptures (2 ice block size)- $1,000
- Famous Llamas Return Presenting Sponsor $600 SOLD
- Evening Parade Presenting Sponsor and premiere parade placement for complimentary floats in the parade (no limit) $5,000
- Fireworks: Presenting Sponsor: $5,000
- Other Opportunity: Bold and Bright Partner (non-presenting title) $250
- This opportunity gets your name as a listing on the website and on printed event materials.