This Model Release Agreement (“Agreement”) is entered into between the undersigned model (“Model”) and Atlas Swimwear, LLC, including its owners, employees, agents, affiliates, licensees, partners, successors, and assigns (“Company”).
By signing below, the Model (or Parent/Legal Guardian if the Model is a minor) agrees to the following terms:
1. Permission to Use Likeness
The Model grants the Company the absolute, unrestricted, and irrevocable right to photograph, film, record, and otherwise capture the Model’s image, likeness, voice, appearance, and performance (“Content”) in any form, including still photos, video, audio, digital imagery, and any other media now known or later developed.
The Model grants the Company full rights to use, publish, reproduce, distribute, display, modify, edit, and create derivative works from the Content for any lawful purpose, including but not limited to:
• Advertising
• Social media
• Website usage
• Print media
• Digital campaigns
• E-commerce
• Branding and promotional materials
• Editorial, commercial, or marketing use
No further approval or payment is required.
2. Brand Integrity & Conduct
The Model acknowledges that Atlas Swimwear maintains a premium brand reputation and agrees to conduct themselves in a manner consistent with professionalism, brand values, and brand integrity at all times during the shoot and in relation to the published Content.
The Model agrees not to post or share behind-the-scenes imagery, video, or commentary about the shoot or the Company without written approval.
The Company reserves the right to refrain from using any Content if the Model engages in actions that may harm the brand’s reputation.
3. Rights & Ownership
All Content created by or for the Company is the exclusive property of Atlas Swimwear, LLC.
The Model has no ownership rights, approval rights, royalty rights, or claims to future compensation related to the Content.
4. Release of Claims
The Model releases the Company from any and all liability, claims, demands, or actions arising from the creation, use, distribution, or publication of the Content, including but not limited to claims for defamation, invasion of privacy, right of publicity, emotional distress, or misuse of images.
The Model understands that the Content may be used publicly, internationally, permanently, and in multiple contexts, and waives any right to inspect or approve the final materials.
5. No Obligation to Use
The Company is not obligated to use the Model’s Content in any manner, and the Model understands that selection and usage of Content is at the sole discretion of Atlas Swimwear.
6. Compensation
Unless otherwise stated in a separate written agreement, the Model understands that participation is voluntary and no financial compensation, royalties, or future payments are owed.
7. Confidentiality
All information, concepts, designs, products, and visuals seen during the shoot may be confidential or unreleased intellectual property.
The Model agrees not to disclose, share, or reproduce any confidential information without written permission.
8. Indemnification
The Model (and Parent/Guardian, if applicable) agrees to indemnify, defend, and hold harmless the Company from any claims, losses, damages, or legal fees resulting from:
• The Model’s conduct
• Misrepresentation of age or authority
• Violation of this Agreement
• Third-party claims related to the Model’s actions
9. Governing Law
This Agreement is governed by the laws of the State of Kansas. Any legal dispute must be resolved within the applicable jurisdiction in Kansas.