2025 Vendy Blendy Application - Sugar Cookie Marketing Logo

  • ️🛒 Welcome to the 2025 Vendy Blendy Application Form!

    ✍️ This form is an application - meaning you'll need to fill this out to be considered for the 2025 Vendy Blendy. Once approved, we'll reach out to you with the registration link (that's where we'll grab the details on your discounts, codes, shipping info, etc).

    🤔 Why the screening process? To ensure that the new Vendys this year are up to snuff! Since we put our entire brand behind the Vendy shops we promote for this event, we've just gotta take a peek under the proverbial hood to ensure you're a great fit for this event.

    You also need to be active in marketing your business. We don't want this event to be a place where dormant shops wake up once a year to make a few bucks on the backs of bigger shops' audiences and the SCM efforts. If we're goin' all out to market you to our audience, we also need you to be goin' all out to market yourself! 😅 Hey, we're a marketing group, right? So - if you've read this far and you're thinkin, 😩 "YIKES, I've barely made any posts all year," save this link for later - go back to your shop and ramp up that marketing! We need our audience to feel safe ordering from you!

    This ain't a popularity contest, you don't need the most followers to join! We just need activity.

    👇 Answer the questions below - if you're missing the mark on some of them, go back to get your ducks in a row and apply later. This form will not close, so don't worry about missing out! The key is being an active seller prior to the Vendy Blendy. In summary, the VB can't be your only form of marketing.

  • More info, you say? Don't mind if I do!

    Here's the quick 101, and check out this website for more info.

    • 🤑 Date: November 28th, 2025
    • 🤑 Time: 12:01 AM EST (Midnight) - 11:59 PM EST (Midnight)
    • 🤑 Duration: 24 Hours
    • 🤑 Discount: 25% Minimum 
    • 🤑 Vendor Fee: ONLY $50 UNTIL NOV 1!

    If you're new to the Vendy Blendy - how on tight, it's a wiiiild ride. Here are some of the stats that might convince ya you're in the right place to make some big sales. You tell me where else you'll be able to get promoted to the following audience (updated 10/21):

    • 👀 Facebook: 117,936 Followers
    • 👀 Instagram: 32,222 Followers
    • 👀 TikTok: 17,500 Followers
    • 👀 Newsletter: 8,418 weekly subscribers
    • 👀 Podcast: 7,940 avg. monthly listens
    • 👀 Sugar Cookie Marketing FB Group: 48,877 members
    • 👀 Baking FB Group: 16,495 members
    • 👀 YouTube: 2,289 subs

    Weekly - that reach is 251,677 bakers in your target audience. The event is promoted for 9 weeks leading up to Nov 28 - that's an estimated total impressions of 2,265,509 eyes and ears hearing about you.

    2,265,509 CHANCES FOR PEOPLE TO HEAR ABOUT YOUR BUSINESS.

    🎁 The entry fees are all pooled together for some BIG door prizes -  100% of the fee goes to the "Big Door Prize," but we'll sort it out once I know we've got the Vendy list finalized. Last year, we did 10 Bosch mixers. 

    Everything you need to know to make this event a home run is below (heck - probably too much info), but let me highlight some of last year's numbers. 

    • 🎁 Total Shoppers: 8,153
    • 🎁 Total Vendys: 83
    • 🎁 Total Door Prize Value: Estimated $18,515.03

    We started promotion of the 2025 Vendy Blendy group on September 25, and I'll be updating Vendys with Pendy stats along the way. Last year, we had 8,153 Pendys-turned-Spendys by Black Friday.

    Check out this page on our website for more (convincing) info! 

    • 👉 https://www.sugarcookiemarketing.com/vendyblendy

    📬 If you have additional questions, you're free to ask me directly at vendyblendy@sugarcookiemarketing.com. Start the subject line with your [Shop Name] in brackets.

  • ✅ Let's start with your personal info.

    In this section, we're just going to grab enough details to reach out to you - so all I need is your actual name and personal email (the one you'll check). You can add ⚠️ vendyblendy@sugarcookiemarketing.com to your contacts list - we'll be replying from that account.

  • ✅ Let's check out your shop!

    This is just preliminary stuff - once you're approved, the onboarding form will gather a lot more details about your shop. If you're not actively marketing, try to make at least three posts per week for the next few weeks, and then come back and re-apply. ⚠️ Remember - we need you to market your shop just as much as we are.

  • ✅ Marketing Questions

    To ensure your shop is active and actively marketing, answer these questions honestly (hey, I can easily check 😅). No, it's not required that you have 1,000,000 followers, but we do want shops that have taken an active roll in being present on their socials leading up to this event - this builds trust with our audience as well as making people more comfortable ordering from you. We also need the Vendys help promoting the event. 👉 Really, we're looking for activity, not popularity.
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  • ✅ Almost done - a few things to agree to.

    And wrappin' this up - if you can check every single one of these off, you're actively marketing your business, and you're down to spend Black Friday with some crazy shoppers, you should be good to go!
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