2025 Local MAP Survey Questions
  • Welcome to the 2025 NCVSCPA MAP Committee Survey!

  • The 12th Annual NCVSCPA MAP Committee Survey was created to gather valuable insights into accounting firms' business operations. It will remain open until Monday, December 8, 2025. Your input is vital, and we appreciate your willingness to participate. All responses will be kept strictly confidential.

    While most questions in the survey are optional, we encourage you to provide as much information as possible to contribute to a meaningful peer report.

    Please note that only firms that complete the survey will receive a summary of the results. Each firm should complete the survey just once.

    You can save your work by clicking the save button below at any time and providing your email to send the saved link. You don't need to sign up for a Jotform account and can click Skip Create an Account

    Thank you for your valuable contribution!

  • Firm Profile

  • 1. Firm Information

    (CONFIDENTIAL- Will not be distributed. Used only to ensure 1 survey completed per firm and any for questions the survey collector may have).
  • 2. What is your firm's annual gross revenue/billings? This info will be used to present survey findings by size of the firm.*
  • 3. How many partners/owners (equity and non-equity) do you have?

  • 4. How many staff (including equity and non-equity owners) do you employ?

  • 5. Growth Questions

  • 6. What percentage of revenue is (must add up to 100%, and please put number without the percent sign):

  • 9. What are your firm's Top 3 Priorities in 2026?

  • Firm Operations

  • 10. What is the average number of billable hours your full-time staff work per year?

  • 11. What is the average billable rate you charge? Please input numbers only and do not use $, for example 156.

  • 12. What is your approximate overall realization rate for your full-time staff? Provide your answer numerically with no % or decimal sign. For example, if you have 90% realization, input 90.

  • Employee Benefits

  • 13. Employee Benefits Questions: Full-time Employees

  • Do you offer employer paid health insurance (full or partial paid)?
  • Do you offer employer paid dental insurance (full or partial paid)?
  • Do you offer employer paid life insurance (full or partial paid)?
  • Do you offer short-term and long-term disability insurance?
  • Do you offer a 401(k) or another qualified retirement plan?
  • 14. Do you offer benefits for staff who are taking the CPA Exam?
  • 15. Paid Time Off and  Vacation Questions

  • Do you offer composite PTO (paid time off) to include sick, vacation, etc.?
  • Do you offer sick time separate from PTO?
  • Do you offer maternity and/or paternity leave?
  • Facilities

  • 16. Facilities utilization

  • Human Resources

  • 17. What HR & recruiting tactics does your firm use to hire professional staff? Select all that apply.
  • 20. How many administrative professionals does your firm employ? (Please enter the follow two boxes and the Number of Administrative Professionalswill calculate automatically.)

  • 21. What is the starting salary for these positions: (enter as a numerical value, no dollar sign)

     

  • 22. Do you outsource tax or accounting services overseas at this time?
  • 23. If your firm hires Seasonal Accountants, do you hire them as:

  • Employees
  • Contractors
  • 24. Professional Staff (exempt): Which of the following do you pay/offer?

  • Overtime pay (straight time)
  • Overtime pay (1.5 times per hour)
  • Comp time (straight time - earn/bank 1 hour for each 1-hour worked overtime)
  • Comp time (time & a half - earn/bank 1.5 hours for each 1-hour worked overtime)
  • Bonus
  • 25. Do you have a formal Leadership Development program?
  • 26. Do you have a formal mentorship program working effectively at your firm?
  • 27. Do you have a succession plan in place?
  • Marketing

  • 28. Evaluate the following statements.

     

  • Do you employ a fulltime marketing professional?
  • Do you use an outside service for marketing?
  • Do all staff have practice development responsibility and accountability?
  • 29. Do you plan to increase or decrease your Marketing Budget in 2026?
  • 30. What forms of marketing does your firm use? Select all that apply.
  • Tax Compliance

  • 32. What is your approximate median fee for the following tax returns?

  • 33. What are the percentages of the different delivery methods you use to deliver tax returns to your customers (must add up to 100%, and please put number without the percent sign):

  • Technology

  • 35. Evaluate the following statements.

    Do you employ a full-time IT specialist? Is your firm 100% in the "cloud"? Do you use an outside IT vendor? Does your firm have a formal written Disaster Recover Plan &/or Business Continuity Plan? Do you use a third-party Scheduling system? Does your firm have Cyber insurance?

  • Do you employ a full-time IT specialist?
  • Is your firm 100% in the "cloud"?
  • Do you use an outside IT vendor?
  • Does your firm have a formal written Disaster Recover Plan &/or Business Continuity Plan?
  • Do you use a third-party Scheduling system?
  • Does your firm have Cyber insurance?
  • 37. What type of project management/workflow/scheduling system does your firm use? Select all that apply.
  • 38. What type of Human Resource system does your firm use? Select all that apply.
  • 39. What type of Marketing system does your firm use? Select all that apply.
  • 40. What type of Tax system does your firm use? Select all that apply.
  • 41. How many monitors do you provide staff?
  • 42. If you are using Artificial Intelligence (AI) for your business, please select the top ways you are using it:
  • 43. Which of the following AI tools are you using in your business? (Select all that apply)
  • Teleworking

  • 44. Do you feel productivity increased, dropped, or stayed the same because of staff teleworking more?
  • 46. What do you supply your staff with who telework?
  • Other

  • 48. Are there questions you would like to see included in future MAP surveys?
  • Important Next Steps

  • Please click Review Answers below to confirm everything.

    Once you submit the form, you will receive a copy by email. 

    We’ll host a MAP SIG presentation of the results on December 17h (in-person or Zoom), offering 2 hours of CPE credit. Register here for details.

    Thank you, 

    Brian Wendroff, Chair of Map Special Interest Group for VSCPANC

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