• Let Girls Be Kids

    Girls deserve clothes designed for childhood, for running, climbing, playing and taking up space. We want to show Australia’s major retailers that thousands of us believe girls deserve the same freedom, comfort and choice in the clothes designed and marketed to them as boys. If you agree, add your name. It takes 10 seconds.
  • What happens next?

    Our first goal is 5,000 Australians behind #LetGirlsBeKids.

    Generation Women Australia will use that collective support to take this message to major Australian retailers and ask for more practical, comfortable and age-appropriate choices for girls.

    By adding your email, you'll also receive updates about #LetGirlsBeKids, including what happens when we take the campaign to retailers.

    #LetGirlsBeKids | Help us #ShiftTheStory

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