Every year, The Road : Ahead hosts a candid discussion about the state and direction of the cycling industry. In 2025, instead of looking outside for answers, we’re bringing three of the most respected industry leaders to the stage — each representing a different face of modern cycling: performance bikes, digital platforms, and design innovation.

Together, they’ll explore how the industry is navigating post-boom turbulence, shifting capital pressures, and global opportunities, with an eye on what lies ahead.

Key Themes

• Riding the Wave: lessons from the boom, the bust, and rebuilding teams and culture
• Private Equity & Growth: balancing capital, governance, and entrepreneurship
• The Industry Reset: redefining profitability, scale, and collaboration across the value chain
• China: The Next Frontier: risk, opportunity, and the evolving global landscape
  

Why Attend?

Hear first-hand how three visionary leaders are steering their companies through transformation — and what their experiences reveal about the future of cycling. Join us for a conversation on leadership, resilience, and the next cycle of growth. Friday, 10:00 AM, Main Stage – Rouleur LIVE 2025 Hosted by Matteo Cassina, with Roman Arnold, Eric Min, and Derek Bouchard-Hall

The Road : Ahead
The Truman Brewery, London
Friday Nov 14, 10:00am

Hosted by Matteo Cassina, with Roman Arnold, Eric Min, and Derek Bouchard-Hall