SECTION 1: Legal & Registration Integrity
Funders ask: “Is there any risk in funding this organization?”
SECTION 2: Mission Clarity & Problem DefinitionFunders ask: “Do they understand the real problem, or just feel called?”
SECTION 3: Governance & Leadership StructureFunders ask: “Who is accountable if something goes wrong?”
SECTION 4: Strategic Direction & Execution LogicFunders ask: “Do they know how impact actually happens?”
SECTION 5: Execution Capacity & Team StructureFunders ask: “Who actually does the work when money comes in?”
SECTION 6: Community Legitimacy & BackingFunders ask: “Do the people being served trust this organization?”
SECTION 7: Brand, Credibility & Public SignalsFunders ask: “Does this organization look as serious as it claims to be?”
SECTION 8: Sustainability & Financial DisciplineFunders ask: “Will this organization still exist after our money is spent?”
SECTION 9: Founder Self-Awareness (Quiet but critical)
SECTION 10: Readiness for Change