TSR Unified Native Creative Assets
Please use this form to submit your creative assets. Please ensure everything meets the specified requirements to look great and perform well.
University or Institution name
*
Campaign identifier (optional)
To help us identify if you are running multiple campaigns
Your name
*
Your email address
*
Creative optimisation
We typically see between 20% and 40% uplifts from optimising to different creative text variants. You can either provide these, or our experienced ad specialists can create these for you to ensure your campaigns on TSR perform as well as possible.
If you provide fewer than 3 Headline, Body Text and CTA variants, would you like our ad specialists to create similar ones, to improve performance?
*
Yes
No
Would you like us to rotate your Headlines, Body Text and CTAs with each other to maximise performance?
*
Yes
No
Headline
Primary message to grab attention. Should be clear, concise, and engaging. Must be in sentence case.
Headline (variant 1)
*
Between 10-40 characters (incl. spaces)
Headline (variant 2)
Between 10-40 characters
Headline (variant 3)
Between 10-40 characters
Body Text
Supporting text providing context or key detail. Encourages the user to learn more. Must be in sentence case.
Body Text (variant 1)
*
Max 90 characters (incl. spaces)
Body Text (variant 2)
Max 90 characters
Body Text (variant 3)
Max 90 characters
Button Call To Action (CTA)
Action label on the call-to-action button. Make it short, directive, and engaging. Must be in sentence case. e.g. “Apply now”
Button CTA (variant 1)
*
Max 15 characters (incl. spaces)
Button CTA (variant 2)
Max 15 characters
Button CTA (variant 3)
Max 15 characters
Destination URL
The final landing page URL where users are taken after clicking the ad. Must be a complete, valid URL. Ensure it is mobile-friendly and loads quickly. We recommend that you use tracked URLs where possible unless you are using separate impression and click trackers.
Destination URL (variant 1)
*
Destination URL (variant 2)
Destination URL (variant 3)
Logo
Rectangular or square logo in .PNG, .JPEG or .GIF format. This should be an identifiable brand logo, shield, symbol or image, not an ad with messaging in it. It will be displayed at 80px height so must be legible at that size. This will display in all ads. Between 600px and 1146px width x 600px height, max 100KB
Logo (variant 1)
*
Upload a File
Drag and drop files here
Choose a file
Between 600px and 1146px width x 600px height, max 100KB
Cancel
of
Logo (variant 2)
Upload a File
Drag and drop files here
Choose a file
Between 600px and 1146px width x 600px height, max 100KB
Cancel
of
Logo (variant 3)
Upload a File
Drag and drop files here
Choose a file
Between 600px and 1146px width x 600px height, max 100KB
Cancel
of
Creative Image (optional)
Large rectangular creative image in .PNG, .JPEG, or .GIF format. This can use imagery and large text. It will be displayed at 100px height, so must be legible and engaging at that size. Displays in persistent bottom panel on larger screen sizes. 1200px width x628px height, max 150KB. If not supplied, standard TSR image will show in it's place.
Creative Image (variant 1)
Upload a File
Drag and drop files here
Choose a file
1200px width x 628px height, max 150KB.
Cancel
of
Creative Image (variant 2)
Upload a File
Drag and drop files here
Choose a file
1200px width x 628px height, max 150KB.
Cancel
of
Creative Image (variant 3)
Upload a File
Drag and drop files here
Choose a file
1200px width x 628px height, max 150KB.
Cancel
of
Third-Party Impression Tracker (optional)
A 1×1 image tracking pixel called when the ad is served, enabling third parties to log an impression. If you prefer to use an Excel document, you can upload that at the bottom of this form.
Third-Party Impression Tracker (variant 1)
https://ad.doubleclick.net/ddm/trackimp/N1203270.137363THESTUDENTROOM/B33672843.428022280;dc_trk_aid=621230937;dc_trk_cid=240758897;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};gpp=${GPP_STRING_755};gpp_sid=${GPP_SID};ltd=;dc_tdv=1?
Third-Party Impression Tracker (variant 2)
Third-Party Impression Tracker (variant 3)
Third-Party Click Tracker (optional)
A tracking URL that redirects before the final landing page, allowing third parties to log clicks.
Third-Party Click Tracker (variant 1)
https://ad.doubleclick.net/ddm/trackclk/N1234567.1234567THESTUDENTROOM/B33672843.428347310;dc_trk_aid=621041885;dc_trk_cid=240586876;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};gpp=${GPP_STRING_755};gpp_sid=${GPP_SID};ltd=;dc_tdv=1
Third-Party Click Tracker (variant 2)
Third-Party Click Tracker (variant 3)
Submit
Alternative file upload for Impression and Click Trackers
If it is not possible to put Tracker URLs in the fields above, then you can upload a file below instead
Browse Files
Drag and drop files here
Choose a file
Must be .xls, .xlsx files
Cancel
of
Should be Empty: