Your Business, Your Vision
Creating an Effective Martial Art Business Plan
Name
First Name
Last Name
What is the name of your Organization? (Dojo/Progam/School/Center)
Email
example@example.com
TASK ONE, Part A: What is the training center's primary objective?
TASK ONE, Part B: What Problem(s) is being solved?
TASK ONE, Part C: What secondary value are you adding to someone's life? (Beyond solving the stated problems above)
TASK TWO, Part A: Does your team have a particular skill that is unique to them?
TASK TWO, Part B: Do you have a proprietary product or process?
TASK TWO, Part C: Why does your location matter?
TASK THREE, Part A: What is your Market Position? (Size / Price)
TASK THREE, Part B: choose the elements of your business aesthetic - internal:
Modern Style
Traditional Style
Energetic and Bright
Warm and Cozy
Inspirational
Competitive
Neutral Colors (Beige/Tan/ Forest Green)
Primary Colors (Red / Blue / Yellow)
Contrasting Colors (Black / Red) (Black/Blue)
TASK THREE, Part B Continued: Now, using some of the choices above, describe how you want your center to "Feel"
TASK FOUR, Part A: Describe your avatar customer:
TASK FOUR, Part B: Using the Avatar customer you created, which market segments are you seeking for your center? Choose no more than 2-3
Elementary Age
Pre-Schoolers
Teens
Adults
Military / LE
Corporatons
TASK FIVE, Part A: List 2 or 3 direct competitors (Other Martial Art Centers) What Programs do they offer, who do they serve, what do they charge?
TASK FIVE , Part B: List your indirect competitors (Other than Martial Arts) What level of investment (time and money) do they require?
TASK FIVE , Part C: Are you "on top" of your competitors? If so, what makes you the superior choice?
TASK SIX, Part A : What Services do you offer?
TASK SIX, Part B: Within those services, what programs do you offer?
TASK SEVEN , Part A : How will you organize the class schedule? Begin with the time frames that you will be open > then decide the class length you want to teach > determine if there is a break between classes.
TASK SEVEN, Part B: How do people (students / observers) move through your program?
TASK EIGHT , Part A: How much will you charge for your programs AND how will payments be processed? Will you carry contracts or operate on a month to month basis?
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