ETHIA | Pet Food Redefined — Pet Parent Survey (Mumbai/Dogs).
ETHIA is bringing forth India’s first petfood made with cultivated animal/bird protein — real meat, redefined through science. This quick survey (3–4 minutes) is designed to understand how pet parents perceive ethics, innovation, nutrition, and trust, when it comes to feeding their pets. *Your responses will remain anonymous and help us build the future of pet food!
Section 1
Name
*
First Name
Last Name
Email
*
example@example.com
What is your age range?
18-28
29-39
40-50
51+
Which part of Mumbai do you live in?
*
South Mumbai
Central Mumbai
Western Suburbs
Eastern Suburbs
Navi Mumbai / Thane
Other
What is your household income range per month? (Helps us understand pet owners' needs and preferences).
₹20K – ₹60K/month
₹60K – ₹1L/month
₹1L – ₹2L/month
₹2L+
Section 2
How many dogs do you have?
What is their age and breed size?
*
E.g. Small (<10kg), Medium (10-25kg), Large (>25kg)
Where do you usually buy dog food? (Select all that apply)
Pet speciality stores (Heads Up For Tails, ShakeHands, Supertails, Petsy, etc.)
Supermarkets/hypermarkets
Brand websites
E-commerce/Quick commerce (Amazon, Blinkit, etc.)
Local pet franchise
Directly from the vet
How much do you typically spend on dog food on a monthly basis?
*
Less than ₹1,000
₹1,000 – ₹2,500
₹2,500 – ₹5,000
More than ₹5,000
Other
What is the major issue you face when it comes to dog food? Issues with any specific dog food brands,if any?
Please mention category wise,if possible (dry food,wt food,treats).
What things matter most when choosing dog food? (Pick top 4)
*
Brand trust
Vet recommendation
High protein content
Cruelty-free/Sustainability concerns
Clean and transparent ingredients
Natural / minimally processed
Packaging design
Purchasing convenience
Personal research
Other
Which of the following words would influence your trust in a dog food brand and decide your purchasing power? (Select all that apply)
*
"Grain/gluten-free"
"Human-grade"
"Hypoallergenic"
"No fillers"
"Vet-approved/recommended"
Other
Which of the followings would influence your decision to buy a certain brand? (Select all that apply)
*
Price
Quality
Value
Trust
Made in India
Other
Which key ingredient(s) influence your trust and purchase decision in dog food?
If you specifically feed wet food to your dog, what brand do you prefer and why?
*
How much do you spend on the wet food per month (approx.)?
Section 3
Before this survey, had you heard of “cultivated” or “lab-grown” meat?
*
Yes, familiar
Heard of it, but not sure what it means
No, this is new to me
Other
What would be your top four concerns about feeding your dog/s cultivated protein?
*
Safety
Price
My dog’s acceptance (taste)
Trust in the brand
Availability
Other
“I would be comfortable feeding my dog/s cultivated protein (lab grown meat + cruelty-free ingredients), if it’s proven safe and nutritious.”
*
Strongly agree
Moderately agree
Average
Neutral
Other
If ETHIA’s cultivated protein wet food offered higher nutrition, safety and quality, how much more would you be willing to pay?
*
Up to +10%
Up to +20%
Up to +30%
+50% or more
Other
How likely would you be to try a sample pack of ETHIA's wet dogfood?
*
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Other
Do you have any questions,doubts or enquiries for us?
Please share your address and contact info if you'd like a trial pack.
Submit
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