ETHIA - Pet Parent Survey

ETHIA | Pet Food Redefined — Pet Parent Survey (Mumbai/Dogs).

ETHIA is bringing forth India’s first petfood made with cultivated animal/bird protein — real meat, redefined through science. This quick survey (3–4 minutes) is designed to understand how pet parents perceive ethics, innovation, nutrition, and trust, when it comes to feeding their pets. *Your responses will remain anonymous and help us build the future of pet food!
- Name*
  
  First NameLast Name
- Email*
  example@example.com
- What is your age range?
  
  18-2829-3940-5051+
- Which part of Mumbai do you live in?*
  
  South MumbaiCentral MumbaiWestern SuburbsEastern SuburbsNavi Mumbai / ThaneOther
- What is your household income range per month? (Helps us understand pet owners' needs and preferences).
  
  ₹20K – ₹60K/month₹60K – ₹1L/month₹1L – ₹2L/month₹2L+
- How many dogs do you have?
- What is their age and breed size?*
  E.g. Small (<10kg), Medium (10-25kg), Large (>25kg)
- Where do you usually buy dog food? (Select all that apply)
  
  Pet speciality stores (Heads Up For Tails, ShakeHands, Supertails, Petsy, etc.)Supermarkets/hypermarketsBrand websitesE-commerce/Quick commerce (Amazon, Blinkit, etc.)Local pet franchiseDirectly from the vet
- How much do you typically spend on dog food on a monthly basis?*
  
  Less than ₹1,000₹1,000 – ₹2,500₹2,500 – ₹5,000More than ₹5,000Other
- What is the major issue you face when it comes to dog food? Issues with any specific dog food brands,if any?
  Please mention category wise,if possible (dry food,wt food,treats).
- What things matter most when choosing dog food? (Pick top 4)*
  
  Brand trustVet recommendationHigh protein contentCruelty-free/Sustainability concernsClean and transparent ingredientsNatural / minimally processedPackaging designPurchasing conveniencePersonal researchOther
- Which of the following words would influence your trust in a dog food brand and decide your purchasing power? (Select all that apply)*
  
  "Grain/gluten-free""Human-grade""Hypoallergenic""No fillers""Vet-approved/recommended"Other
- Which of the followings would influence your decision to buy a certain brand? (Select all that apply)*
  
  PriceQualityValueTrustMade in IndiaOther
- Which key ingredient(s) influence your trust and purchase decision in dog food?
- If you specifically feed wet food to your dog, what brand do you prefer and why?*
- How much do you spend on the wet food per month (approx.)?
- Before this survey, had you heard of “cultivated” or “lab-grown” meat?*
  
  Yes, familiarHeard of it, but not sure what it meansNo, this is new to meOther
- What would be your top four concerns about feeding your dog/s cultivated protein?*
  
  SafetyPriceMy dog’s acceptance (taste)Trust in the brandAvailabilityOther
- “I would be comfortable feeding my dog/s cultivated protein (lab grown meat + cruelty-free ingredients), if it’s proven safe and nutritious.”*
  
  Strongly agreeModerately agreeAverageNeutralOther
- If ETHIA’s cultivated protein wet food offered higher nutrition, safety and quality, how much more would you be willing to pay?*
  
  Up to +10%Up to +20%Up to +30%+50% or moreOther
- How likely would you be to try a sample pack of ETHIA's wet dogfood?*
  
  Very likelySomewhat likelyNeutralSomewhat unlikelyVery unlikelyOther
- Do you have any questions,doubts or enquiries for us?
- Please share your address and contact info if you'd like a trial pack.
- Should be Empty:

ETHIA | Pet Food Redefined — Pet Parent Survey (Mumbai/Dogs).