We are thrilled to once again host this cherished Chico tradition! Since 1978, Christmas Preview has brought our community together in the heart of Downtown Chico to officially kick off the holiday season. Each year, our downtown merchants roll out the red carpet with festive decorations, live entertainment, warm hospitality, and an open invitation to shop local.
If your business or organization would make a festive addition to this beloved event, we would love to have you join us! Please complete and submit the application below to be considered.
- Participation Fees: $100 for non-profit organizations | $300 for for-profit businesses
- Participants are responsible for providing their own supplies for event setup (tables, chairs, canopy, festive decorations, etc.). 6-foot tables are preferred. If you plan to bring larger items or displays that require additional space, please include those details in the "Describe your offerings" and "Approximate square footage" sections of the application form below allowing our team to plan accordingly.
- If you are already partnering with a downtown business, these fees do not apply — however, please still complete the form so we can include your information in event promotions.
- Please note that not all applicants may be selected, but we will do our best to accommodate as many as possible.
- Event details, including event map and itinerary, will be provided to all confirmed participants closer to the event date (thank you for your patience).
- Click here for additional sponsorship opportunities.
We look forward to celebrating the magic of the season with you at Christmas Preview 2025!