These awards are different. Why? Because we are not looking only for evidence of how good a particular campaign was or how profitable your business is.
To be clear, both of those things might form part of your submission. However, we are asking you to think more broadly about what you do – and how you do it – and to provide evidence of your INFLUENCE, IMPACT, COMMITMENT AND CONTRIBUTION. In other words, how has your work has changed things for all those you work with – be it clients, partners or the PR profession as a whole?
How you describe, capture and quantify the mark that you make is up to you, but ultimately this is about showcasing your overall impact. The questions in the entry form are searching, but not difficult. You may just find that developing your answers could make you think differently about how you portray yourself to the market and to prospective clients!