2026 NSAA Conversion Cup Award

2026 Conversion Cup Award

NSAA’s Conversion Cup celebrates the ways ski areas go about turning first-time skiers and riders into repeat customers, and ultimately lifelong enthusiasts of the sport. Applications should be clear and concise, highlighting the measurable success of your program based on your resort’s objectives and your standard of measurement. Ski areas interested in applying must provide a detailed overview of their program(s) designed specifically to increase skier and rider conversion rates.
Applications due March 20, 2026

Applications are evaluated based on parameters:
- Increase in Level 1 lesson volumes
- Level 1 lesson volumes in relation to total skier & snowboarder visits
- Quantifiable success of multi-lesson packages
- Season-to-date sales & repeat sales data on specific learn-to packages designed to drive repeat visitation & conversion
- Overall data collection capabilities & sophistication
- Marketing ingenuity, creativity, use of new technologies and tools, etc.
Your entry should include:
1. A completed electronic copy of the application.
2. A written summary of your program with your question answers.
3. Any creative material that relates to your program, such as photo/video, on-site signage, web pages, print advertisements, etc
Note: If possible, please use "2026_Conversion_Cup_YourResortName_xxfile" as each file name.
Name of Ski Area*
Name of Applicant*
Address

Street Address

Street Address Line 2

CityState

Postal / Zip Code
Direct Phone & Ext:
Please enter a valid phone number.
Email*
example@example.com
Ski Area Size (by annual skier visits)*

500,000+250,000-499,999100,000-249,999< 100,000

Beginner Conversion Program

Please answer the following questions, limiting each answer to 750 words or less per answer. Applications should reflect projects and programs launched within the current winter season
Please provide a summary of the program being submitted for consideration. Include both quantitative and qualitative examples where applicable.*

0/750
Upload collateral or any supporting documents for your application.

Size is limited to 1GB per file. If your files are too large to upload, please send a PDF or Word doc with links to file hosting services like Box or Dropbox. Do not send zip files or WeTransfer links.
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2026 Conversion Cup Award

Beginner Conversion Program