Instructions
Read the question carefully, and answer honestly. Once you've filled out all the questions, your performance score will be calculated, along with a list of suggestions and actionable advice.
Contact Information
Where can we send you your results?
Full Name
*
First Name
Last Name
What's the name of your Company or Brand?
*
Email Address
*
Confirmation Email
example@example.com
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SECTION 1: CLARITY
Your brand has a clearly defined purpose and value proposition.
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Yes
No
Your brand's purpose statement can be easily found on your communication and marketing materials.
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Yes
No
Your messaging consistently communicates who you help and the problem you solve.
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Yes
No
Your team can explain what sets your brand apart in one simple sentence.
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Yes
No
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SECTION 2: CONSISTENCY
Your logo, colors, and typography are consistent across all touchpoints. This includes your website, all social media channels, all print materials, and any other platforms.
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Yes
No
Your brand voice is consistent across all touchpoints. This includes your website, all social media channels, all print materials, and any other platforms.
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Yes
No
Your team and your vendors always follow your brand guidelines.
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Yes
No
Your content feels unified. It never feels like something was created by a different person.
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Yes
No
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SECTION 3: CREDIBILITY
Your visual design is current, professional, and aligned with your industry.
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Yes
No
Your website loads quickly and works consistently across all browsers and devices. It's responsive, and looks and works on mobile devices, tablets and desktop layouts.
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Yes
No
Your photography, illustrations, graphics, and other visuals reflect the quality of your products and services.
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Yes
No
Your cumulative online presence reinforces your credibility. This includes Google reviews, testimonials and social proof on various social media platforms.
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Yes
No
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SECTION 4: CONNECTION
Your customers can describe how your brand makes them feel.
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Yes
No
You regularly communicate your brand story or values.
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Yes
No
Your visuals and messaging resonate with your ideal audience.
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Yes
No
Your customers regularly refer others to you, or engage with your brand online without being asked.
*
Yes
No
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YOUR RESULTS
Clarity Score
Consistency Score
Credibility Score
Connection Score
Brand Clarity
Should be Empty: