The Realignment Check

1
When someone visits your site, is it immediately clear who you help and what you offer today?* This field is required.
Yes. It’s clear and current. People get what I do and who it's for.
Mostly. It’s generally right, but a few things could be clearer or more up to date.
Not really. It still reflects older work, offers, or clients I’ve moved on from.
No. I’d hesitate to send someone there right now.
2
Does your site make it easy for someone to understand your main services or products without extra explanation?* This field is required.
Yes. Someone landing there can quickly understand what I offer.
Mostly. The basics are there, but some details could be clearer.
Not really. I often have to explain things in emails or calls.
No. It’s confusing or out of date.
3
When something changes in your business, how quickly does it show up on your website?* This field is required.
Quickly. I can update it anytime.
Within a few days. It takes a bit of effort, but it gets done.
It usually sits for a while. Updates take time or I need help.
It rarely gets updated.
4
Is your website actually helping lighten your workload, or is it mostly just sitting there?* This field is required.
Yes. It handles things like bookings, inquiries, documents, or orders so I get fewer interruptions.
Somewhat. It handles a few things, but I still step in a lot.
Not much. It collects inquiries but not doing much real work.
No. It mostly just sits there.
5
If a great referral landed in your inbox tomorrow, would you feel confident sending them your site as it is?* This field is required.
Yes. I’d share it without hesitation.
Mostly. I’d tweak a couple things first, but I’d still share it.
Not quite. I’d hesitate because key pieces are outdated.
No. I’d avoid sharing it.
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Calculation
7
What your answers suggest

Your site’s in strong shape. It’s clear, credible, and aligned with how you work right now. That means your site holds up even when people are skimming fast, distracted, or checking you out in the middle of everything else going on.

A site in this condition backs up your reputation when you share it, supports the trust you’ve built, and helps people understand what you do without extra explanation.

So when someone’s unsure, send the page that makes things clear. When a colleague offers to introduce you, pass along the page that represents you well. And when a customer is deciding whether to buy, your site speaks for you.

If you'd like me to review your site, you can request a short video walkthrough on the next card.

You may want to take a screenshot of this result for reference.
8
What your answers suggest

Your site’s doing a lot right, but it isn’t quite reflecting the level you work at today. That means people checking you out can walk away with the wrong impression, and you won’t be there to correct it.

It’s usually the things you’ve had little reason to revisit. A service you no longer offer, a project you haven’t added, or a line that doesn’t sound like you anymore. Easy to miss until you’re sending your link to someone, trying to decide if you’re the right fit.

In most cases, the fixes are straightforward. A few focused changes can bring the site back in line with how you’re working now.

If you'd like me to review your site, you can request a short video walkthrough on the next card.

You may want to take a screenshot of this result for reference.
9
What your answers suggest

Your site isn’t fully reflecting the business you’re running today. You’ve likely felt that. Maybe you’re still getting inquiries for work you no longer do. Or when an opportunity comes your way, your first thought is, “I should fix my site first.”

It’s understandable. When you’re busy doing the work, the website is usually the last thing touched. Most seasoned business owners end up in the same spot, with a site that lags behind where they are now.

A mismatch like this isn’t just cosmetic. It shapes who reaches out, what they assume, and whether you can move quickly when something important shows up.

The upside is that you’re not starting from scratch. In most cases, it’s a matter of making a series of focused changes that bring the site back in step with how you work today.

If you'd like me to review your site, you can request a short video walkthrough on the next card.

You may want to take a screenshot of this result for reference.
10
Request a short video walkthroughI’ll take a look at your site and send a short video within two business days with anything that stands out. *This doesn’t add you to a mailing list.
Your name
Your email *
Your website URL
Anything changing in your business that would help me review the site?
Should be Empty: