The Realignment Check

1
When someone visits your site, is it immediately clear who your best-fit clients are and what you offer today?* This field is required.
Yes. It’s clear and current. People get what I do and who I do it for.
Mostly. It’s fine, but a few things could be clearer or more up to date.
Not really. It still reflects older work or clients I’ve moved on from.
No. I’d hesitate to send people there right now.
2
Does your site make it easy for someone to understand your main services without extra explanation?* This field is required.
Yes. Anyone landing there can understand what I offer.
Mostly. The essentials are there, but the details aren’t as clear as they could be.
Not really. People often need me to clarify things in emails or calls.
No. It’s confusing or out of date.
3
When something changes in your business, how quickly can your site show it?* This field is required.
Quickly. I can update it anytime.
Within a few days. It takes a bit of effort, but it gets done.
It usually sits for a while. Updates take time or I need help.
It rarely gets updated.
4
Is your website helping lighten your workload, or is it mostly just sitting there?* This field is required.
Yes, it takes care of tasks (ie. bookings, forms, docs, info) so I have fewer interruptions.
Somewhat. It handles a couple of things, but I still have to step in manually.
Not much. It collects inquiries or contact forms, but it isn’t doing any real work for me.
No. It just sits there and isn’t set up to help at all.
5
If a prized referral or opportunity came in tomorrow, would you feel confident sending them your site as it is today?* This field is required.
Yes. I’d share it without hesitation.
Mostly. I’d tweak a couple things first, but I’d still share it.
Not quite. I’d hesitate because key pieces are outdated.
No. I’d avoid sharing it.
6
Calculation
7
Your Realignment Check: Strong

Your site’s in strong shape. It’s clear, credible, and aligned with how you work right now. That means your site holds up even when people are skimming fast, distracted, or checking you out in the middle of everything else going on.

A site in this condition backs up your reputation when you share it, supports the trust you’ve built, and helps people understand what you do without extra explanation.

Use it when it matters. If someone’s on the fence, send the link to the page that makes things clear. When a colleague or client offers to introduce you, pass along the page that represents you both well. And when a new opportunity shows up, you can share your site knowing it’ll carry its weight.

If you’d like me to take a look at your site, you can request a short video walkthrough on the next card.

Prefer to talk it through?
Send me a note.
8
Your Realignment Check: Moderate

Your site’s doing a lot right, but it isn’t quite reflecting the level you work at today. That means people checking you out can walk away thinking you're less capable than you are, and you won’t be there to correct the impression.

It’s usually the stuff you’ve had zero reason to revisit. A service you no longer offer, a project you haven’t added, or a line that doesn’t sound like you anymore. They’re easy to miss until you’re sending your link to someone who’s trying to figure out if you’re the right fit.

The good news is you’re likely only a few focused changes away from being fully aligned again. Make them, and your site will stop leaving the wrong impression and start giving people a fair read on what you do.

If you’d like me to take a look at your site, you can request a short video walkthrough on the next card.

Prefer to talk it through?
Send me a note.
9
Your Realignment Check: Needs Attention

Your site isn’t fully reflecting the business you’re running today, and you’ve likely felt that. Maybe you’re still getting inquiries for work you no longer do. Or when an opportunity comes your way, your first thought is, “I should fix my site first.”

It’s understandable. When you’re busy doing the work, the website is usually the last thing touched. Most seasoned business owners end up in the same spot, with a site that lags behind where they are now.

Let’s be real. This kind of mismatch isn’t just cosmetic. It shapes who reaches out, what they assume, and whether you can move quickly when something important shows up.

Here’s the good news. You’re not starting from scratch. You’re looking at specific changes that bring your site back in step with how you work today. Make those, and your site will prove the expertise you’re known for.

If you’d like me to take a look at your site, you can request a short video walkthrough on the next card.

Prefer to talk it through?
Send me a note.
10
Request your video walkthroughI'll take a look at your site and send a short video within 2 business days.
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