Privacy Policy
Last Updated: January 19, 2026 Company: Ascend Vacation Group
1. Introduction
Welcome to Ascend Vacation Group. At Ascend Vacation Group, accessible from our website and mobile applications, one of our main priorities is the privacy of our visitors and clients. We are committed to protecting your privacy and handling your personal information with transparency and care.
This Privacy Policy outlines how Ascend Vacation Group ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use our website, booking services, and interact with us (collectively, our "Services").
By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.
2. Information We Collect
We collect information you provide to us directly, information collected automatically when you browse our site, and information from third-party sources.
A. Information You Provide to Us
The personal information that you are asked to provide will be made clear to you at the point we ask you to provide it. This includes:
Personal and Contact Information: Name, email address, phone number, postal address, date of birth, and government-issued identification (such as a passport or driver's license number for booking purposes).
Travel and Booking Information: Travel itineraries, accommodation preferences, flight details, booking history, frequent flyer numbers, and any special requests or dietary needs.
Payment Information: Credit or debit card numbers, billing address, and other financial information required to complete transactions. This information is typically processed by our secure third-party payment processors.
Communications: Information you provide when you contact our customer support, participate in surveys, or otherwise communicate with us.
B. Information We Collect Automatically
When you visit our website, we follow a standard procedure of using log files and cookies.
Log Files: These files log visitors when they visit websites. The information collected includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.
Location Information: We may collect your general location information (e.g., based on your IP address) or, with your consent, more precise geolocation data from your mobile device.
C. Information from Third Parties
We may receive information about you from our business partners, such as airlines, hotels, and tour operators, to confirm and manage your bookings.
3. How We Use Your Information
We use the information we collect in various ways, including to:
Provide and Manage Services: Process your bookings, manage travel arrangements, process payments, and maintain your account.
Communicate: Send booking confirmations, travel updates, support responses, and administrative emails.
Improve Our Website: Understand and analyze how you use our website to expand features and functionality.
Marketing: Send you emails, newsletters, and special offers regarding new products or services (subject to your opt-out rights).
Security: Find and prevent fraud and ensure the security of our customers' information.
4. How We Share Your Information
We do not sell your personal information. We may share your information with the following parties only as necessary to provide our services:
Travel Suppliers: We share your information with third-party airlines, hotels, cruise lines, car rental agencies, and other travel suppliers strictly to fulfill your booking requests.
Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processing, data analysis, IT services, and marketing assistance.
Legal Requirements: We may disclose your information if required by law or to protect the rights, property, or safety of our company, our users, or the public.
Strict Policy on Mobile Information
Notwithstanding any other provision in this policy, we maintain a strict policy regarding mobile information:
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All opt-in requests include text messaging originator opt-in data and consent; this information will not be shared with third parties.
5. Cookies and Web Beacons
Like any other website, Ascend Vacation Group uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.
You can choose to disable cookies through your individual browser options.
6. Third-Party Privacy Policies
Ascend Vacation Group's Privacy Policy does not apply to other advertisers or websites. Thus, we advise you to consult the respective Privacy Policies of these third-party ad servers or travel suppliers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.
7. GDPR Data Protection Rights
If you are a resident of the European Economic Area (EEA), we would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access: You have the right to request copies of your personal data.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.
8. CCPA Privacy Rights (Do Not Sell My Personal Information)
Under the CCPA, among other rights, California consumers have the right to:
Request that a business disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer's personal data, not sell the consumer's personal data.
If you make a request regarding GDPR or CCPA rights, we have one month to respond to you. Please contact us using the information in Section 11.
9. Data Security and Retention
We have implemented administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure. We will retain your personal information for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law.
10. Children's Information
Ascend Vacation Group does not knowingly collect any Personal Identifiable Information from children under the age of 13 (or 16 where applicable by law). If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
11. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data rights, please contact us:
Ascend Vacation Group 129 E 13800 S, STE B-2 #275 Draper, Utah 84020
Email: privacy@ascendvacationgroup.com Phone: 801.993.1110