Rebrand Discovery Questionnaire

Rebrand Discovery Questionnaire

Your input will guide us in identifying Kaizen’s needs to create a tailored proposal.
Section A : Understanding your Brand
1. What makes Kaizen unique compared to others in your industry?
2. Who are your main competitors?
Please include names or links if possible.
Section B : Current Brand Identity
3. Why do you feel it’s time for a rebrand?
4. What aspects of your current brand do you feel are not working or could be improved?
What do you feel is not effective in your current brand or what do you find unsatisfactory?
5. What do you currently like about your existing brand identity?
Section C : Target Audience
6. What do your customers currently think or feel about your brand?
7. What do you want your customers to think or feel after the rebrand?
Section D : Rebrand Goals & Vision
8. What part of your brand are you looking to rebrand?

Logo RedesignPackaging RedesignWebsite / Digital PresenceOverall Visual IdentityOther
9. What are your main goals for this rebrand?
e.g. attract new customers, modernise the look, reflect new direction, unify brand image.
Section E : Design Direction
10. Are there any colours or elements you would like to keep?
If so, please specify
Artboard 1 : Please feel free to use the following artboard to visualise your ideas or alternatively, upload an image as a reference.
Artboard 2 : Please feel free to use the following artboard to visualise your ideas or alternatively, upload an image as a reference.
11. Are there any colours or styles you want to avoid?
If so, please specify
12. Do you have any design references or brands whose style you admire?
If so, please specify, you can share links or upload files
Cancelof
Section F : Timeline
13. What’s your preferred timeline or ideal launch date for the rebrand?
14. Anything else you'd like us to know about your rebrand?
What's Next?
Thank you for completing the questionnaire!

The next step is for me to review your insights and put together a detailed proposal, outlining the scope of work, deliverables, timeline and associated costs. Once you’ve reviewed and approved the proposal, we’ll be ready to kick off the project.

In the meantime, if any ideas or extra details pop into your head, feel free to share.

Thank you,
Yan

yanlin.co
0410 848 686
yan@yanlin.co
Should be Empty:

Rebrand Discovery Questionnaire

Section A : Understanding your Brand

Section B : Current Brand Identity

Section C : Target Audience

Section D : Rebrand Goals & Vision

Section E : Design Direction

Section F : Timeline

What's Next?