* Which colours should define your brand? Please list your main colour, accent colours, and any supporting shades, let us know which one should stand out the most.

* What is your company’s mission and long-term vision? How would you like your logos to reflect these values?

* Which 3–5 words best describe your brand’s values (e.g., trustworthy, innovative, elegant, approachable, bold)? Why did you choose these?

* Tell us about your business: What do you do, what are your goals, and what makes your brand unique?

* Who is your target audience? Please describe the market or group you primarily serve (e.g., children on YouTube, corporate professionals, government clients)

* Who is your ideal client? Please describe them in detail (age, profession, location, lifestyle, needs). What impression should your logo leave on them?

* Who are your main competitors, and how do you want your logos to stand out from theirs?

* How would you describe the style of logos you’re looking for? (e.g., discreet, bold, abstract, minimalist, timeless, meaningful, modern, etc.)

* Horizontal, Vertical, Square, Circle - Explain shape and look preferences.

* Sharing examples helps us understand your preferences. Please state clearly (Ex. I like the JMS logo, and I dislike the (...) logo)

* What feeling should your logo inspire in your audience? (e.g., trust, innovation, friendliness, authority).

* Where will your logos be used most often? (e.g., website, business cards, presentations, merchandise).