• Landmark Theatres: Moviegoer Preferences Survey

  • Introduction:

    Thank you for sharing your thoughts! This short survey helps Landmark Theatres better understand our guests’ preferences around repertory (classic and older films) and alternative content (concerts, operas, documentaries, etc.). Your responses will guide future programming and events.

  • Section 1: Movie Interests & Behaviors

  • 1) Which ERA's of Film would you be most likely to see in a theatre? (Select all that apply)
  • 2) Which genres would you be most likely to see in a theatre? (Select all that apply)
  • 3) Have you attended a repertory screening at Landmark Theatres before?
  • 5) When attending a repertory screening, how often are you seeing the film for the first time?
  • 6) How often do you attend a repertory screening of a film you’ve seen before and bring a friend who hasn’t?
  • 7) Do you own or stream copies of the repertory films you’ve seen in theatres?

  • Section 2: Programming Preferences

  • 9) Which types of special programming would interest you? (Select all that apply)
  • 10) How many repertory or alternative content events do you attend per month?
  • 11) How inclined are you to attend multiple films in a monthly series (e.g., a Hitchcock month)?
  • 12) What day(s) of the week are you most likely to attend a repertory or alternative content screening? (Select all that apply)
  • 13) What time of day do you prefer for a screening?(Select all that apply)
  • 14) What time of day do you prefer for a screening? (Select all that apply)

  • Section 3: In-Theatre Experience

  • 15) Do you typically purchase food or drinks when attending a repertory or alternative content screening?
  • 16) If yes, what do you usually purchase? (Select all that apply)
  • 17) Would you be interested in purchasing limited-edition collectibles or merchandise tied to a film or series?

  • Section 4: Viewing & Pricing Preferences

  • 18) Where do you typically view repertory or alternative content on the big screen? (Select all that apply)
  • 19) Where do you usually find out about repertory or alternative content events? (Select all that apply)
  • 20) What do you think is a fair price for a repertory film ticket?

  • Section 5: Motivation & Feedback

  • 21) What motivates you most to attend repertory or alternative content screenings? (Select up to 3)
  • 22) What prevents you from attending more repertory or alternative screenings? (Select all that apply)
  • 23) How would you like to be notified about upcoming repertory or alternative content events?

  • Section 6: About You (Optional)

  • 25) How often do you go to any movie theatre (not just Landmark)?
  • 26) Age range:
  • 28) Are you a Landmark loyalty/rewards member?
  • Should be Empty: