New Chapter 2025/26 FMCG Salary & Market Insights Survey

Salary Survey 2025

Thank you for taking part in our 2025 FMCG Salary Survey.

Your answers help us build an accurate picture of salaries, benefits and career trends across FMCG. All responses are confidential and reported only in aggregate.

The survey takes just a few minutes to complete. At the end, you can choose to enter our £200 prize draw as a thank you.

Thank you for sharing your views.
Are you currently working in the FMCG, Consumer Goods or Retail industry?*

YesNo
Are you currently living in the UK and eligible to work here?*

YesNo
Thank you for your interest in participating in our salary survey.

We appreciate your willingness to contribute, but it appears that this survey is not relevant to your current industry and location, as it is tailored to the FMCG industry in the UK.

However, we are constantly working on expanding our survey offerings and may have surveys in the future that are more aligned with your sector. In the meantime, if you have any questions or would like to receive information about future surveys that match your profile, please feel free to contact us at info@newchapter.co.uk for more details.

Alternatively, you can also submit your CV through our website form by visiting: https://newchapter.co.uk/send-us-your-cv/

Thank you for your understanding, and we look forward to potentially working with you in the future.
Which of these best describes your function?*

Senior LeadershipSales / CommercialMarketing / BrandDigital / eCommerceCategory / NRM / InsightsSupply Chain / Operations / Technical / ProductionHR / PeopleOther
What is your current job title?*
What sector do you mainly work in?*

FoodDrinksBeauty / Personal CareNon-Food ConsumerRetail / eCommerceOther
What type of company do you work for?*

Start-up (under 25 employees and/or trading for less than 5 years)SME / Challenger Brand (26–100 employees)Mid to Large Corporate (101 employees+)
Has the headcount of your function (e.g. Sales, Marketing, etc.) changed over the last 12 months?*

IncreasedDecreasedStayed the same
By what % has your function’s headcount changed?*
(Enter a number only, e.g. 10 for +10%. Use minus for reductions, 0 for no change)
What are your company’s headcount plans for the next 12 months?*

IncreaseStay the sameDecreaseNot sure
Where in the UK are you based?*

LondonSouth EastSouth WestEast Midlands & LincolnshireWest MidlandsNorth WestNorth EastYorkshire & HumbersideScotlandWalesNorthern Ireland & Eire
What is your current base salary (in £, rounded to the nearest thousand)? *
Enter as a whole number, e.g. 40000
How much has your base salary changed in the past 12 months (in £, rounded to the nearest thousand)? *
(Enter a number only e.g 2000 for a £2,000 increase, -1500 for a £1,500 reduction, 0 for no change.)
Do you currently receive a bonus?*

YesNo
If yes, what % of your salary was your last bonus?*
(Enter a number only, e.g. 10 for 10%)
Which of these benefits do you currently receive? (Select all that apply)*

Private HealthcareCar/Car AllowanceFlexible Working HoursHybrid WorkingFully Remote Working4-Day WeekUnlimited HolidaysShare Scheme / Company SharesGym MembershipEnhanced Parental PayExtended Parental LeavePension (Enhanced)Training & Development
Other benefit: (optional)
If a benefit you receive is not listed above, please specify here.
Please drag and drop to rank the top 5 benefits that matter most to you in your next role. You don’t need to rank all 13 - just move your top 5 to the top (positions 1 - 5). 1 = Most important*
How many days of annual leave do you receive? (excluding bank holidays (8)*
Please enter 0-100
Where do you mainly work?*

Fully office-basedHybrid (mix of home & office)Fully remote
If hybrid: How many days a week are you usually in the office?*

1 day2 days3 days4 days
Do you currently work less than 5 days a week?*

YesNo
Is part-time or a 4-day week attractive to you in the future?*

YesNoNot sure
How important is flexibility (location / hours) in your next role? (1 = Not important, 5 = Critical)*

1

2

3

4

5

1 is Not important, 5 is Critical
If your company increased office days, how likely would you be to look elsewhere?*

DefinitelyPossiblyNot at all
How long have you been in your current role?*

Less than 1 year1 - 2 years3 - 5 years6 + years
Have you changed employers in the past 12 months?*

YesNo
Are you likely to look for a new role within the next 12 months?*

YesNoNot sure
If yes, what is the main reason?*

SalaryCareer ProgressionCultureWork-life balanceLeadershipBrandFlexibility
How important is it to you to work for a company embracing AI & tech innovation? (1 = Not important, 5 = Very important)*

1

2

3

4

5

1 is Not important, 5 is Very important
Does your company actively use AI tools (e.g., ChatGPT, data automation, predictive analytics)?*

Yes - regularlyYes - occasionallyNo - not yetNot sure
Do you see AI as…*

A potential threat to roles in my functionA helpful tool to make my role more effectiveBothNot sure
Have you personally used AI tools at work in the last 6 months?*

YesNo
Want early access to the full Salary & Insights Report and a chance to win a £200 Amazon voucher? Enter your email (optional):
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Salary Survey 2025

Thank you for your interest in participating in our salary survey.