Lena Hayes is a dedicated digital marketing and media professional at Tech Target Media, where she specializes in building strategic backlinks, optimizing SEO performance, and enhancing brand visibility across digital platforms. With expertise in content development, outreach strategy, and audience engagement, Lena plays a key role in helping brands strengthen their online authority and achieve long-term, sustainable growth. Her work involves crafting high-quality, value-driven content designed to attract reputable backlinks, increase domain credibility, and improve overall search engine rankings. At Tech Target Media, she collaborates closely with cross-functional teams to develop data-backed marketing approaches that drive measurable results.