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Discovery Questionnaire
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33
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1
What do you dislike about your current website?
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2
What aspects of your current site do you feel do work well, if any?
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3
Are there any features or pages you feel are missing from your current site?
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4
What feedback whether positive or negative have you received from customers about your existing site?
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5
What problems or frustrations do you want the new website to solve?
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6
What are the main goals of the new website?
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(e.g more enquiries, clearer info, better branding etc.)
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7
Who is your target audience, and has this changed since the original site was built?
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8
What actions do you want visitors to take when they land on your new site?
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9
Do you have any competitors or inspiration websites you like?
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Website URL 01
Website URL 02
Website URL 03
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10
Are there any websites you dislike?
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Website URL 01
Website URL 02
Website URL 03
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11
Are there design styles, colours or layouts you prefer or want to avoid?
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12
Do you want the new site to feel more modern, corporate, playful, minimal, etc.?
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13
Do you have preferred colours, fonts or brand elements we should use-or avoid?
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14
Are there specific visual elements you want included?
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(e.g video headers, icons, bold imagery, illustrations, animations, sticky navigation etc.)
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15
Do you prefer bright and vibrant design or something more subtle and muted?
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16
Would you like the design to be more image-heavy, text-focused or a balanced mix?
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17
Do you want the layout to feel more structured and grid-based or more dynamic and creative?
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18
Should the design feel consistent with your current branding-or is this a chance to refresh it?
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19
Will the content remain mostly the same, or do you want it rewritten or reorganised?
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20
Do you have updated branding, imagery, or assets you’d like incorporated?
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21
What pages from your current site are essential to keep?
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22
Are there any new pages or sections you want added to the site?
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23
Suggested Additional Pages
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Case Studies
Testimonials
FAQ's
Careers
News
Clients
Awards & Certifications
Meet The Team
Downloads
Events
Gallery
Help Centre / Support
None of the above
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24
What is the key message or information people must understand as soon as they land on the site?
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25
How detailed do you want the services/product descriptions to be?
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(simple overview, in-depth, a mixture)
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26
How should the navigation be structured?
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(whether it's a hamburger menu, mega menu, simple with a few core pages, or more in-depth with subpages)
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27
Do you need any downloadable resources or documents added?
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(pdf’s, brochures, menus, forms)
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28
Please provide us with a full list of services and sub-services
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29
Do you want to highlight any key selling points, awards, certifications, or unique features more clearly?
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30
Are there any specific calls-to-actions you want repeated throughout the site?
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(e.g., get a quote, book now, contact us)
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31
Do you want to include any interactive elements?
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Calculators
Interactive Maps
Timelines
Galleries
Live Chat / Chatbot
Feedback Forms
Before / After Sliders
None of the above
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32
What specific features do you need?
*
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Booking System
E-commerce
Forms
Downloads
Member Portal
None of the above
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33
Do you need integration with any third party tools or plug-ins?
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(CRM, email marketing, payment systems, etc.)
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