Positioning Statement Approaches
1. Classic Functional Medicine Statement
“I help [ideal client] struggling with [primary symptoms] achieve [desired outcome] using a Functional and Integrative Medicine approach.”
2. Drug-Free Solutions Statement
“I offer natural, evidence-based solutions for [ideal client] dealing with [primary symptoms] so they can achieve [desired outcome] without relying on more medications.”
3. Outcome-Focused Statement
“I help [ideal client] go from [current struggle] to [desired transformation] in [timeline] through personalized, root-cause care.”
Example:
“I help women in their 40s go from exhausted and frustrated to energized and balanced in 12 weeks through personalized, root-cause care.”
4. Problem-Solver Statement
“I work with [ideal client] who feel [emotion/pain] because of [symptoms], and help them achieve [desired outcome] using a proven Functional Medicine framework.”
Example:
“I work with busy professionals who feel drained and foggy because of chronic stress and fatigue, and help them regain energy and clarity.”
5. Root-Cause Statement
“I help [ideal client] uncover and correct the root causes of [primary symptoms] so they can achieve [desired outcome] and long-term wellness.”
6. Transformational Program Statement
“Through my [program name], I guide [ideal client] to overcome [primary symptoms] and achieve [desired outcome] using personalized nutrition, lifestyle, and integrative protocols.”
7. Fast-Start/Practical Support Statement
“I help [ideal client] quickly understand what’s driving their [symptoms] and give them a clear, practical plan to achieve [desired outcome].”
8. Functional + Lifestyle Medicine Statement
“I combine Functional Medicine and lifestyle medicine to help [ideal client] resolve [primary symptoms] and reach [desired outcome] naturally and sustainably.”